Unveiling the Radiance: STARGLOW and Vaseline's New Collaboration for Glowing Skin
Vaseline has recently launched its new Glutathione Body Lotion, a product aimed at enhancing your skin's luminosity, particularly suitable for the humid spring and summer seasons. To kick off this launch, Vaseline has collaborated with the newly debuted five-member dance and vocal group STARGLOW, which has been making waves globally since their debut. This collaboration focuses on the aspiration to inspire confidence and brilliance in individuals who strive to be their authentic selves.
The new product features a lightweight texture that transitions from a milky form to a water-like consistency, enriching the skin while promoting a luminous, transparent finish reminiscent of ‘Shiratama Water Glow Skin’. The campaign’s latest WEB commercial titled "The Star of ‘Shiratama Water Glow Skin’" is set to be released on March 24, 2026, just a few days after STARGLOW's debut. In this ad, viewers will witness the freshness and unique charm of each member, showcasing their camaraderie behind the scenes while highlighting the radiant effects of the lotion.
Despite filming just days after their debut, STARGLOW displayed remarkable expressiveness in the promotional content. The commercial opens with a serene setting where the five members pose like sculptures, radiating delicacy and poise. The atmosphere transforms as they apply the lotion, revealing their glowing skin and transitioning into vibrant dance sequences against a backdrop of soft pastel clothing inspired by the product’s colors. This juxtaposition effectively showcases both their unity as a group and their unique individual personalities.
One of the highlights of the commercial is the members applying the lotion while embodying their namesake, STARGLOW, as they spread the product across their skin. Their playful interactions and spontaneous smiles bring forth their genuine, unfiltered selves, revealing a side of the group that contrasts with their on-stage personas. Ultimately, this commercial aims to resonate with individuals looking to maintain their confidence while pursuing their dreams.
The members shared their excitement about being a part of a Vaseline WEB commercial, especially since they had personally used the product. The energy shifted into a lighthearted atmosphere when the song featured in the ad began to play, prompting them to spontaneously dance and sing in the studio. Filming a scene where they walked side by side, the group amplified their spirits by engaging in playful banter, letting their true emotions shine through, which resulted in laughter filling the studio.
TAIKI showcased his unique body lotion application method and drew laughter from the crew with his enthusiasm. The interaction during the interview reflected their genuine thoughts about skincare—KANON mentioned applying lotion after a shower in the summer to combat dryness, while ADAM shared the importance of moisturizing after dance practices.
The Vaseline Glutathione Body Lotion has garnered notable attention on social media even before its launch in Japan, already being popular in 11 countries. It combines 98% pure glutathione and four types of hyaluronic acid to ensure moisturization and improve skin texture. The lotion is designed to be lightweight, absorbing quickly without leaving a sticky residue, making it perfect for use in high humidity seasons.
Additionally, the collection includes variants that address different needs: one focuses on brightening properties with niacinamide for a refreshed vibe, and the other is formulated for night repair with hydrating collagen, ensuring the skin remains supple while sleeping.
As the collaboration between Vaseline and STARGLOW unfolds, both parties express their hopes to bring motivation and get people excited about skincare routines while enjoying every moment of life. Explore this refreshing new approach at drugstores nationwide or through official e-commerce platforms starting February 19, 2026. Watch the vibrant new ad at the Vaseline official website, which promises to not just advocate for skincare but to uplift the spirits of its audience.
The new product features a lightweight texture that transitions from a milky form to a water-like consistency, enriching the skin while promoting a luminous, transparent finish reminiscent of ‘Shiratama Water Glow Skin’. The campaign’s latest WEB commercial titled "The Star of ‘Shiratama Water Glow Skin’" is set to be released on March 24, 2026, just a few days after STARGLOW's debut. In this ad, viewers will witness the freshness and unique charm of each member, showcasing their camaraderie behind the scenes while highlighting the radiant effects of the lotion.
Behind the Scenes of STARGLOW’s Ad
Despite filming just days after their debut, STARGLOW displayed remarkable expressiveness in the promotional content. The commercial opens with a serene setting where the five members pose like sculptures, radiating delicacy and poise. The atmosphere transforms as they apply the lotion, revealing their glowing skin and transitioning into vibrant dance sequences against a backdrop of soft pastel clothing inspired by the product’s colors. This juxtaposition effectively showcases both their unity as a group and their unique individual personalities.
One of the highlights of the commercial is the members applying the lotion while embodying their namesake, STARGLOW, as they spread the product across their skin. Their playful interactions and spontaneous smiles bring forth their genuine, unfiltered selves, revealing a side of the group that contrasts with their on-stage personas. Ultimately, this commercial aims to resonate with individuals looking to maintain their confidence while pursuing their dreams.
The Shooting Experience
The members shared their excitement about being a part of a Vaseline WEB commercial, especially since they had personally used the product. The energy shifted into a lighthearted atmosphere when the song featured in the ad began to play, prompting them to spontaneously dance and sing in the studio. Filming a scene where they walked side by side, the group amplified their spirits by engaging in playful banter, letting their true emotions shine through, which resulted in laughter filling the studio.
TAIKI showcased his unique body lotion application method and drew laughter from the crew with his enthusiasm. The interaction during the interview reflected their genuine thoughts about skincare—KANON mentioned applying lotion after a shower in the summer to combat dryness, while ADAM shared the importance of moisturizing after dance practices.
Product Overview
The Vaseline Glutathione Body Lotion has garnered notable attention on social media even before its launch in Japan, already being popular in 11 countries. It combines 98% pure glutathione and four types of hyaluronic acid to ensure moisturization and improve skin texture. The lotion is designed to be lightweight, absorbing quickly without leaving a sticky residue, making it perfect for use in high humidity seasons.
Additionally, the collection includes variants that address different needs: one focuses on brightening properties with niacinamide for a refreshed vibe, and the other is formulated for night repair with hydrating collagen, ensuring the skin remains supple while sleeping.
As the collaboration between Vaseline and STARGLOW unfolds, both parties express their hopes to bring motivation and get people excited about skincare routines while enjoying every moment of life. Explore this refreshing new approach at drugstores nationwide or through official e-commerce platforms starting February 19, 2026. Watch the vibrant new ad at the Vaseline official website, which promises to not just advocate for skincare but to uplift the spirits of its audience.
Topics Consumer Products & Retail）
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