#USA #Aspen #Burton #Snowboards #Jake Burton

Burton Unveils 'From Burton to the World' Collection

In a celebration that captures both the spirit of snowboarding and the legacy of its founder, Burton has launched the exclusive 'From Burton to the World' collection. This limited edition range, featuring snowboards, apparel, and accessories adorned with beloved quotes from the late Jake Burton Carpenter, was officially introduced at events in Aspen, Colorado, and Laax, Switzerland. The collection's release serves as a tribute to the ethos that Jake instilled in the brand: the uniting power of snowboarding.

A Legacy of Community

Donna Carpenter, Burton's Owner and Chair of the Board, emphasized the bond snowboarding creates among those who share the slopes together. She stated, "Jake built Burton on a simple belief—snowboarding brings people together." This collection is not just about the equipment; it represents a community of riders and enthusiasts, aiming to pay homage to Jake’s vision while underlining what it means to be part of the snowboarding family. Each item in the collection boldly carries quotes that resonate with the riders' experiences.

Designed for Riders, By Riders

Burton team riders contributed to the selection of quotes that inspired the designs in this vibrant collection. The result is a series of six eye-catching snowboards, each bringing forth a different powerful message in bold graphics. The quotes include:

• - "HAVE AS MUCH FUN AS POSSIBLE" - ridden by renowned riders such as Oliver Martin from the USA and Gaon Choi from Korea.
• - "RIDING IS WHERE THE ENERGY COMES FROM; IT'S ALSO WHERE IT GOES" - brought to life by athletes like Anna Gasser (Austria) and Ayumu Hirano (Japan).
• - "HERE AT BURTON WE TAKE OUR FUN SERIOUSLY" - showcased on boards ridden by Brock Crouch (USA) and Jiayu Liu (China).
• - "THE BEST THING ABOUT SNOWBOARDING – IT'S NOT HOW YOU LOOK BUT HOW YOU FEEL" - embodied by Shuichiro Shigeno (Japan).
• - "BELIEVE IN SNOWBOARDING" - celebrated by Kaishu Hirano (Japan).
• - "QUESTION IS SNOWBOARDING A FAD? ANSWER GET SERIOUS" - a sentiment shared by a group of elite riders including Mark McMorris (Canada) and Mari Fukada (Japan).

Available Worldwide

Starting February 3rd, the 'From Burton to the World' collection will be made available for purchase through Burton's online platform and select flagship stores worldwide. The collection is already generating buzz, with fans eager to own a piece of this snowboarding history—a perfect blend of performance and inspiration that underlines Burton's commitment to community and sportsmanship.

Fans of snowboarding and the Burton legacy are encouraged to participate in the excitement surrounding this launch. Whether you’re a seasoned rider or just starting out, owning these snowboards and gear is a way to connect with fellow enthusiasts and celebrate the essence of snowboarding.

Join Burton in commemorating the memory and vision of Jake Burton Carpenter, who believed deeply in the transformative power of snowboarding. Grab your gear while it lasts, as this limited-edition collection is sure to be a prized possession in the snowboarding community.