Experience Delightful Korean Summer Desserts at Shinjuku's Keio Sweets Expo 2026

A Sweet Escape: Korean Summer Desserts at Shinjuku

This summer, immerse yourself in the delicious world of Korean desserts at the Keio Sweets Expo 2026, which will take place in the 7th-floor special hall of the Keio Department Store in Shinjuku. Running from July 17th to July 28th, the expo showcases three popular Korean dessert brands — Yoajung, OKUDANG, and BOKHODU — each offering a unique taste of summer.

Featured Brands

Yoajung

Yoajung is a beloved frozen yogurt brand in South Korea, known for its refreshing yogurt ice cream that can be tailored with a variety of fruits and toppings. Perfect for summer, their signature combo—while the price is still to be confirmed—promises to offer a delightful and cooling treat for all dessert lovers.

OKUDANG

Experience the essence of a Korean cafe with OKUDANG, where the atmosphere and flavors blend seamlessly. This year, their highlight is the vibrant Dubai Mochi Cookies, a trendy dessert that combines the chewiness of mochi with the sweetness of chocolate. While the exact pricing details are still being finalized, this eye-catching treat is sure to elevate your summer experience.

BOKHODU

For those inclined toward nutty flavors, BOKHODU offers its exquisite Walnut An-Butter Balls. These delightful sweets mix the rich taste of walnuts with smooth bean paste and butter. Ideal for gifting or as a personal treat, BOKHODU’s products reflect the traditional essence of Korean nut confections, making them a must-try at this event.

Event Details

- Event Name: Summer Keio Sweets Expo 2026
- Date: July 17 (Fri) - July 28 (Tue)
- Location: Keio Department Store, Shinjuku, 7F Special Hall
- Address: 1-1-4 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-8321
- Hours: 10 AM - 8 PM (Last day closes at 5 PM)

Bonus: Yoajung Pop-Up at Ueno

In addition to the Shinjuku event, Yoajung will also be establishing a long-term pop-up at Ecute Ueno, running from July 23rd to October 12th. Come visit to savor authentic Korean-style yogurt ice cream in a vibrant atmosphere that mirrors the charm of the Shinjuku expo.

- Location: Ecute Ueno, Snack Park (inside ticket gate, 3F)
- Address: 7-1-1 Ueno, Taito-ku, Tokyo
- Hours: Mon-Thu: 10 AM - 8 PM, Fri: 10 AM - 9 PM, Sat-Sun & Holidays: 9 AM - 8 PM

Visitors can anticipate variations in opening hours, so it's advisable to check closer to the date.

Official Links

For inquiries regarding this event and the participating brands, please reach out to 株式会社B.N at [email protected]. Join the sweet celebration of Korean culture through its delightful snacks and enjoy a refreshing summer in Shinjuku!