#Japan #Tokyo #Sodateru Towel #Ono Artist #feel color

Celebrate Six Years of 'Sodateru Towel'

The lifestyle brand 'Sodateru Towel' from Eizu Co., Ltd. proudly announces a special event celebrating the 6th anniversary of its Omotesando showroom, running from February 6 (Friday) to February 15 (Sunday), 2026. This exceptional gathering not only expresses gratitude to loyal customers but also introduces the brand's new exclusive color collection for 2026 titled 'feel'.

Exclusive Color Launch: 'feel' 2026

On January 28, 2026, Sodateru Towel will launch two striking colors: 'Adventure Orange' and 'Adventure Blue'. The new collection includes a variety of products:

• - feel Two for you ADVENTURE Petit Hand Towel - ¥1,540 (tax included)
• - feel Two for you ADVENTURE Petit Face Towel - ¥2,200 (tax included)
• - feel Two for you ADVENTURE Face Towel - ¥3,520 (tax included)
• - feel Two for you ADVENTURE Bath Towel - ¥7,040 (tax included)

These vibrant colors will likely brighten up your daily life and signify the adventurous spirit embodied by the brand.

Grand Event Highlights

The first day of the event, February 6, will feature a live painting session by the talented artist Ono. Visitors are invited to witness Ono's artistic process as he creates live artwork, embodying the essence of creativity that ties in beautifully with Sodateru Towel's themes.
Additionally, on February 7 and 8, Ono will offer a unique service where he adds a special hand-painted touch to customer-owned items and packaging for a fee of ¥1,000 per item, making each piece a unique memory.

Meet the Artist: Ono

Born in 1997 in Saitama and now residing in Itabashi, Ono draws inspiration from expressive forms of communication, such as music and dance. His work showcases a blend of analog techniques, including CD artwork, live painting, and collaborations with various events and brands. In 2024, he was selected for the 'Pentel x Mural Rookies Project'. Ono's creativity and passion for art make him a figure to watch in the contemporary art scene.

Culinary Delights

In addition to artistic experiences, a delightful crêpe food truck will be present during the event from February 6 to 8, serving limited-edition crêpes created in collaboration with Ono. Join us for a tasty treat to complement your experience at the showroom!

Special Offers

Shoppers spending a total of ¥11,000 or more during the event will receive a chance to enjoy the popular 'Sodateru PON!' capsule, which contains special items curated by the brand. This Chance capsule is a perfect addition to the celebratory atmosphere.

The venue's decor, crafted by lifestyle design brand '5% Garden', will create a unique space that highlights the special six-year milestone in a breathtaking manner.

Event Overview

• - Event Name: Sodateru Towel Omotesando Showroom 6th Anniversary Event.
• - Date: February 6 (Friday) to February 15 (Sunday), 2026.
• - Note: February 6 is invitation-only.
• - Location: Sodateru Towel Omotesando Showroom, Shibuya, Tokyo.
• - Entrance Fee: Free (Charges apply for Ono's painted items).
• - Organized by: Eizu Co., Ltd. / Sodateru Towel.

Celebrate this special occasion with us at Omotesando and experience the blend of art, creativity, and lifestyle that 'Sodateru Towel' stands for!