#USA #Alexandria #Woodpack Global #NWPCA #Wood Packaging

National Wooden Pallet & Container Association Becomes Woodpack Global

The National Wooden Pallet & Container Association (NWPCA) has officially announced its transition to a new identity—Woodpack Global. This rebranding effort aims to capture the dynamic evolution within the wooden packaging sector, as well as the organization's dedication to innovation and growth. According to the association, this name change represents not just a shift in branding, but also a commitment to enhancing their global role in the industry.

In a climate where global supply chains are continually evolving, NWPCA felt it was essential to adopt a name that resonates with the current state of the wooden packaging market. The change results from extensive planning and collaboration among members, stakeholders, and the Board of Directors of the association. The new name is expected to be more memorable and reflective of the broader range of wooden packaging solutions being developed today, ultimately increasing the association's outreach and impact.

Hinton H. Howell, chair of the board from Hinton Lumber Products, spoke on the rebranding, expressing that it strikes a balance between honoring the organization's roots while setting its sights on the future. "The name Woodpack Global reflects the evolution of our industry, from local operations to a global network, honoring the legacy and leadership that began here at home," Howell stated. He emphasized the importance of their mission, saying, "We are wood. We are pallets. We are wooden packaging. We are a business that supports one another and advocates for the wooden pallet industry. While our name may change, our message remains the same: 'Pallets Move the World®.' This spirit continues to guide everything we do."

Brent McClendon, President and CEO, added, "This change is driven by our members and reflects the evolution of our industry. Woodpack Global better represents wooden packaging today while reinforcing our leadership and support. The name change is also aligned with an expansion of our staff that enhances our capabilities in U.S.-related matters, delivering great value to our growing global network."

The official unveiling of the Woodpack Global name and logo will take place during their Annual Leadership Conference on March 25, 2026. This event signifies a monumental shift and commitment to building a more robust and interconnected future for wooden packaging, underlined by U.S. leadership and global opportunities.

About Woodpack Global

The National Wooden Pallet & Container Association (soon to be known as Woodpack Global) has long been the leading trade association for the wooden packaging industry. With its establishment dating back to 1946, the organization now serves over 820 member companies across 43 countries. Additionally, it maintains lobbying offices in the EU, U.S., and Mexico, advocating for safety, sustainability, and innovation throughout the global supply chain. Under the motto, 'Pallets Move the World®', Woodpack Global remains committed to supporting the businesses that facilitate modern trade activities.

For inquiries, reach out to Jason Ortega, CAE, JD, MBA, Senior Vice President at NWPCA, via email at [email protected] or call 703-519-6104.