Exclusive Agreement Between S Holdings and THE CELL LAB for TikTok Live Commerce in Japan

Exclusive Partnership: S Holdings Teams Up With THE CELL LAB

In an exciting development for skincare enthusiasts, S Holdings, headquartered in Shinagawa, Tokyo, has entered into an exclusive sales agreement with THE CELL LAB, a popular dermacosmetics brand founded by renowned dermatologist Sim Hyun-cheol from Gangnam, South Korea. This partnership will allow S Holdings to feature THE CELL LAB's premium skincare products on their TikTok Live Commerce channel, Yan Channel, reaching viewers directly in Japan.

Background of the Exclusive Sales Agreement

In recent years, interest in scientifically-backed dermacosmetics has surged in the Japanese beauty market. THE CELL LAB has earned acclaim both locally and internationally, backed by over a decade of clinical data from active dermatological practice and unique skin barrier enhancement technology.

Meanwhile, Yan Channel has established itself as a leading platform in Japan's live commerce space, leveraging real-time interaction to achieve remarkable sales milestones. In a recent live stream from South Korea, the channel generated over 100 million yen in sales over just three days—a testament to its effectiveness.

Balancing THE CELL LAB's commitment to delivering genuine, evidence-based skincare with S Holdings' ability to connect quality products directly with users through live commerce, this agreement marks a significant milestone in Japan's burgeoning live commerce market.

What is THE CELL LAB?

THE CELL LAB emerges from THE CELL Dermatology Clinic, where CEO Sim Hyun-cheol, also a prominent skincare YouTuber with around 350,000 subscribers, leads its innovative product development. The brand focuses on low-irritation formulas and care strategies that enhance skin barrier function, ensuring its products are suitable even for sensitive skin.

With a dedication to daily skincare, THE CELL LAB's product line is thoughtfully designed, offering a simple yet effective user experience. Their offerings are divided into three distinct lines tailored for different age groups and skin concerns:

- Pentasteam Line: For all ages, featuring five beneficial ingredients, including human stem cell culture fluid.
- Professional Cell Tone Line: Designed for individuals in their 30s and 40s, incorporating patented CICA ingredients derived from pine trees called Beta-Sitosterol Complex.
- Youth Promoting Line: Aimed at teenagers and individuals in their 20s, this low-irritation line focuses on pore care, ideal for acne-prone skin.

About Yan Channel

Highly regarded within the live commerce industry, Yan Channel boasts exceptional sales records. Collaborative production with S-LIVE JAPAN, they have successfully sold numerous Korean cosmetic brands in Japan, earning accolades, including ranking first in TikTok Shop's monthly star rankings for seven consecutive months. The channel encompasses a diverse range of products, from beauty and health foods to S Holdings’ own apparel brand, ABITOKYO.

Additionally, Yan Channel supports regional revitalization through initiatives like the “Local Revitalization Project,” partnering with municipalities and local businesses across Japan to record impressive sales figures, such as surpassing 40 million yen in just two days. By strengthening ties with Korean manufacturers for exclusive partnerships, Yan Channel leads the way in Japan's live commerce landscape.

About S-LIVE JAPAN

S-LIVE JAPAN is a dedicated live commerce production company focusing on platforms like TikTok, hosting various channels, including Yan Channel. Recognized as a TikTok official Creator Agency Partner (CAP), they bridge the gap between creators and brands, facilitating promotional and collaborative opportunities on TikTok.

From November 2025 to April 2026, S-LIVE JAPAN’s Yan Channel has consistently topped TikTok Shop’s Monthly GMV rankings for six months, highlighting their ability to deliver high sales outcomes through strategic data analysis and brand collaborations.

Company Overview

- Company Name: S Holdings Inc.
- Location: 3-5-11 Kamiosaki, Shinagawa, Tokyo, Japan
- CEO: Enyon Jin, CEO
- Establishment: May 14, 2012
- Capital: 500 million yen
- Business Areas: Live commerce, training live commerce presenters, brand services, apparel, and AI/IT systems.
- Website: S Holdings

Media representatives interested in interviews or covering live commerce activities are encouraged to reach out to the PR department for arrangements.

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