#Japan #Tokyo #Sunstar #Whitening Toothpaste #Ora2

Unveiling the New Ora² PREMIUM Whitening Toothpaste

In an exciting update for oral care enthusiasts, Sunstar has launched an enhanced version of its leading whitening toothpaste brand, Ora². Starting from October 9, 2026, consumers will be able to purchase the new Ora² PREMIUM Stain Clear Paste, which now features a high-concentration fluoride formula designed to elevate oral hygiene to new heights. The brand aims to introduce its users to a sophisticated level of whitening care by revealing the natural white and shine of their teeth through “pure whitening” techniques.

Enhanced Whitening Capabilities

The upgraded Ora² PREMIUM Stain Clear Paste incorporates 1,450 ppm of high-concentration fluoride, placing it at the forefront of available dental products in Japan. This formulation not only promises superior whitening effects but also effectively prevents cavities, offering a two-in-one solution for consumers. The brand has always emphasized the importance of proper stain management to achieve a natural whiteness rather than excessive bleaching, and this new release is a testament to that philosophy.

New Packaging and Design

Alongside the reformulated paste, the packaging of both the Stain Clear Paste and the Cleansing Paste will feature a refreshed design inspired by the purity and luxury of marble. By prominently showcasing the message of “pure whitening,” the new packaging communicates clearly that this is a high-grade product aimed at discerning users. Furthermore, the Ora² PREMIUM Toothbrush now boasts a compact, sleek design that caters to the preferences of users who prioritize ease of use when brushing those hard-to-reach back teeth.

The Essence of Ora² PREMIUM

The Ora² line is distinguished by its unique formulation that targets and removes stains caused by daily exposure to various foods and beverages. The enhanced Stain Clear Paste combines two primary functions: effectively removing stains without damaging the enamel and adding a remarkable shine to teeth. A proprietary blend of stain control ingredients and shiny white components allows for a comprehensive cleaning experience while minimizing any possible harm to tooth surfaces.

Key Features:

1. Stain Removal Without Damage: Once stains have set on teeth, they can be notoriously difficult to remove. Gone are the days of uncomfortable abrasives; Ora² PREMIUM utilizes innovative ingredients formulated for effective dissolution of stains while ensuring that the integrity of enamel remains intact.
2. Enhancing Transparency & Shine: Daily wear can leave micro-scratches on the tooth’s surface, leading to a dull appearance. The shiny white components in the formula smooth these imperfections, restoring a clear and radiant glow to users' smiles.

Product Overview

• - Ora² PREMIUM Stain Clear Paste

- Pharma product, newly revised.
- Known as Medicinal Ora² Premium M. Promises superior stain care leading to white, shiny teeth, while featuring a pleasingly crisp texture that enhances cleaning efficacy.

• - Ora² PREMIUM Cleansing Paste

- Offers a deep clean that is especially effective against stubborn stains and odors, intended for a once-weekly deep treatment, complementing regular toothbrush routines.

• - Ora² PREMIUM Toothbrush - Smooth Fit

- Features the slimmest head yet, designed with a compact shape that easily reaches into the back of the mouth, promising a pleasant brushing experience while ensuring a thorough clean.

With these new products, Sunstar continues its commitment to spreading awareness of proper stain care and believes that maintaining the natural whiteness of teeth contributes to confidence and happiness in daily life. Ora², the number one whitening toothpaste brand in Japan, aims to offer innovative solutions that resonate with current health and beauty standards.

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Note: Sales data based on InTege SRI + total sales amount of Ora² whitening toothpaste in Japan for 2025.