Sō New Flavor Launch
2025-07-02 01:42:50

Refreshing Summer Delight: Sō 2-Flavors White Sour Launching This Tanabata

Embrace the Sweetness of Summer with Lotte's New Sō Offering



As we approach Tanabata, the mid-summer festival, Lotte is excited to announce a delightful addition to their product line: Sō 2-Flavors White Sour featuring white grape and white sour flavors. This eagerly anticipated release will be available nationwide starting July 7, 2025. This refreshing treat not only captures the essence of summer but also encourages consumers to pause and appreciate the fleeting moments of the season.

Unlike the usual hectic pace of life, Tanabata reminds us of the passage of time, often evoking feelings of nostalgia. It prompts us to take a moment to reflect on the halfway point of the year and cherish the memories that the summer season brings. With this in mind, Lotte wants to evoke those cherished summer memories through the Sō 2-Flavors White Sour, a product designed thoughtfully to soothe the soul.

A One-of-a-Kind Refreshment Experience



The Sō 2-Flavors White Sour is unique due to its combination of flavors that work harmoniously together. The white grape flavor offers a sweet and slightly tangy profile, complemented by the refreshing taste of white sour. The product is made with micro ice, which elevates its texture, delivering a crunchy and invigorating experience. The larger micro ice pieces ensure that each sip not only satisfies thirst but also brings a cold, refreshing burst that is perfect for hot days.

Flavor Profiles


  • - White Grape Segment: Taste the luscious flavor of white grapes blended with a fizzy creamy beverage that carries a tangy sweetness.
  • - White Sour Segment: This aspect captures the refreshing and tart essence of white sour, offering a delightful contrast to the sweetness of the grape.

The clever combination helps consumers cool down while savoring the refreshing characteristics of both flavors, making it the perfect summertime companion.

Product Details


  • - Product Name: Sō 2-Flavors White Sour
  • - Flavor Composition: White grape and white sour
  • - Release Date: July 7, 2025
  • - Available Areas: Nationwide
  • - Type: Ice Confection
  • - Content Volume: 185ml
  • - Retail Price: 183 yen (including tax)

Concluding Thoughts


As we look forward to warmer days, Lotte’s Sō 2-Flavors White Sour invites everyone to unwind and savor the simplicity of summer. This upcoming product is not just about taste; it's about capturing the essence of fleeting moments and nostalgic summer memories. Whether enjoying it under the stars during Tanabata or on a sunlit afternoon, this new offering will provide a delightful escape in any setting. Remember to mark your calendars for July 7 to experience a refreshing reset for your soul with Sō’s newest creation!

For more information, visit Lotte's official website.


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Topics Consumer Products & Retail)

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