Sugawara's 50th Bash
2025-11-19 06:13:28

Celebrating 50 Years of Yuichi Sugawara: A Special Birthday Event in Tokyo

Yuichi Sugawara's 50th Birthday Celebration



On November 8, 2025, Yuichi Sugawara, the mastermind behind the popular YouTube channel 'Datsu Zeirishi Sugawara-kun,' celebrated his milestone 50th birthday at The Prince Park Tower Tokyo. This event was a heartfelt gathering for his 1.35 million subscribers and supporters, demonstrating his gratitude by inviting all participants for free. The guests enjoyed a delightful course meal, embodying a spirit of joy and appreciation.

About 'Datsu Zeirishi Sugawara-kun'


Founded by Yuichi Sugawara, who also serves as the CEO of SMG Sugawara Management Corporation and a certified tax accountant, the channel focuses on providing valuable insights about tax savings and corporate finance management. With over 200 consulting achievements under his belt, Sugawara offers practical and humorous advice that resonates with small business owners and entrepreneurs alike. Since launching on December 7, 2022, the channel rapidly gained popularity, reaching an impressive milestone of 100,000 subscribers in just over two years.

Watch it here: Datsu Zeirishi Sugawara-kun

Event Summary of Yuichi Sugawara's 50th Birthday


  • - Date & Time: November 8, 2025, from 16:00 to 19:00
  • - Venue: The Prince Park Tower Tokyo, Convention Hall CDE
  • - Admission Fee: Free (course meal included)
  • - Attendees: 250 invited guests

Reflections from Yuichi Sugawara


Reaching the age of 50 was a significant milestone for me. I wanted to celebrate this special occasion with a grand party, surrounded by those who have supported me throughout my journey. Approximately 250 guests, including clients and childhood friends, attended the event, making it a truly memorable birthday celebration.

I never imagined I would celebrate such a wonderful 50th birthday after living for half a century. I received numerous heartfelt birthday wishes from many distinguished individuals, including a meaningful dialogue with President Aoki from Achievement, a mentor I have greatly respected for over a decade.

This birthday event was perfectly organized by the students and management team of SMG Management School, of which I serve as the principal. I truly appreciate their efforts in making such a remarkable birthday celebration a reality, understanding the countless challenges they faced during the planning process.

As I reflect on my life, I realize how much support I have received from so many people. I am incredibly grateful to everyone I've met along this journey. Moving forward, I will continue to run at full speed, hoping to earn your ongoing support. Meeting all of you has been a true blessing, and I sincerely thank you for that.

Profile of Yuichi Sugawara


Born in 1975 in Mie Prefecture and currently residing in Tokyo, Yuichi Sugawara is an expert in tax savings and financial management, guiding clients to profitability. His YouTube channel 'Datsu Zeirishi Sugawara-kun' topped 100,000 subscribers within just 26 months of its launch. His blog 'Datsu! Zeirishi Sugawara's Money-Making Management Techniques!' ranks first in national tax accountant blog ratings and has earned him recognition as an official top blogger on Ameba.

With over 1,000 speaking engagements at companies, including Google, APA Hotel, and Ricoh Japan, Sugawara is frequently featured in media interviews. His bestselling books, 'Ultimate Cash Flow Management' and '50 Rare Cash Flow Techniques' (both published by Gento-sha), have sold a cumulative total of 37,000 copies. Coming on February 22, 2024, his new book titled 'Where Did the Bubble Tea Shops Go? A Guide to Starting and Profiting from Business' is anticipated to surpass 120,000 copies within the first year of publication.

Read more about him:
Blog: Ameba Blog
YouTube: Datsu Sugawara
X: Twitter
Instagram: Instagram
Threads: Threads
TikTok: TikTok
Facebook: Facebook

Company Overview


  • - Company Name: Sugawara-kun Co., Ltd.
  • - Headquarters: 1-24-30 Meieki Minami, Nakamura Ward, Nagoya City, Aichi Prefecture, 7F Nagoya Mitsui Building Honkan
  • - CEO: Yoshinori Horie
  • - Established: November 8, 2023
  • - Capital: 1,000,000 yen
  • - Business Activities: Seminar operations, YouTube, advertising, consulting
  • - URL: Sugawara-kun Co., Ltd.


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