Marc Cadin of Finseca Set to Influence Future of Associations as ASAE Secretary-Treasurer
In a significant advancement for the association community, Finseca CEO Marc Cadin has been appointed as the Secretary-Treasurer of the American Society of Association Executives (ASAE). His new role was announced as ASAE embarks on a transformative journey, moving towards the implementation of forward-thinking strategies that align with the needs of its vast network. ASAE is renowned as a leading organization that represents over 50,000 executives, serving various sectors within associations and nonprofits, focusing on their growth and influence.
ASAE’s President and CEO, Michelle Mason, highlighted the urgency and importance of this period for the organization. She noted that Cadin's previous contributions, especially as a co-chair of ASAE's Community Impact Coalition, showcased his unwavering commitment to the association sector. His efforts to advocate for the protection of tax-exempt statuses and to elevate the recognition of associations demonstrate his capacity for teamwork and proactive leadership. Cadin's strategic outlook is expected to advance ASAE's newly crafted guidelines that aim to adapt to the rapid changes in the environment, ensuring associations remain robust and viable.
"Marc's selection serves as a testament to Finseca's growing stature within the industry, signifying a more unified approach to professional development among associations," remarked Stephanie Rivas, Finseca’s Board Chair. "His leadership is crucial as we collectively envision the future of our professions."
Upon accepting the role, Marc Cadin expressed his pride and responsibility in this new position, stating that he is dedicated to connecting with fellow leaders to shape the future landscape of associations. With more than twenty years of advocating for increased engagement from leaders, he views this opportunity as a personal commitment to the mission of ASAE and the broader association community.
The role begins with Cadin's tenure starting September 1, 2026, during which he will continue to lead Finseca, a trade organization that champions financial security in America. Finseca is dedicated to ensuring that individuals have access to financial resources that enhance their lives and safeguard their futures. The organization's mission is to mobilize its constituents towards achieving this goal, fostering a boom in the financial security profession.
Cadin's extensive experience and his proactive approach make him uniquely qualified to guide ASAE through its critical phase of transformation. His collaborative spirit, combined with a strategic vision, promises to enable associations to adapt effectively to upcoming challenges, ensuring they remain a vital part of public life and advocacy moving forward. As he steps into this role, the expectation is not only for civic responsibility but for elevating the knowledge base and research that underpins association management in the coming years.
In this dynamic period, ASAE will look to leverage Cadin's expertise to generate innovative solutions that cater to the evolving needs of association executives, likely heralding a new era for associations nationwide. Through initiatives aimed at fostering engagement and awareness, this pivotal leadership selection is a significant milestone for both Finseca and the ASAE as they navigate future challenges together.