#USA #New York #AI Insurance #Chubb #Embedded Solutions

Chubb's New AI-Powered Optimization Engine

Chubb, a global leader in insurance, has made headlines at the Singapore Fintech Festival by introducing an advanced artificial intelligence (AI) optimization engine within its Chubb Studio platform. This cutting-edge technology is set to revolutionize the embedded insurance landscape, enabling digital partners to provide personalized insurance offerings seamlessly at the point of sale.

The AI optimization engine is designed to analyze extensive data and generate tailored insurance proposals that cater to the unique needs of consumers. This innovation positions Chubb at the forefront of the industry, as it offers one of the first solutions of its kind available to digital distribution partners in the insurance sector.

Enhancing Customer Engagement and Brand Loyalty

This new feature aims to substantially enhance customer engagement and foster stronger brand loyalty for Chubb's partners. By aligning insurance services with consumer preferences, the engine ensures that customers receive relevant protection options during their everyday digital experiences. As a result, consumers can feel secure in critical moments, knowing they have access to the right coverage when they need it most.

Sean Ringsted, Chief Digital Business Officer at Chubb, emphasized the significance of this launch, stating, "The introduction of the Chubb Studio optimization engine marks a significant advancement in how we equip our digital partners to connect with their clients, increase conversions, and build financial resilience through highly relevant insurance solutions." By merging data insights with Chubb's extensive product offerings and market expertise, partners can gain unique perspectives and deliver customized insurance products that yield tangible results.

Seamless Integration into Existing Platforms

Chubb Studio empowers digital platforms globally to integrate insurance products effortlessly into their customer journeys via APIs and SDKs. This market-leading toolset enables Chubb partners to offer the most pertinent insurance solutions, including mobile phone damage coverage, travel insurance, hospital cash benefits, and life protection. Each of these products can be promoted through customized marketing campaigns tailored to distinct customer profiles.

Key features of Chubb Studio's AI optimization engine include:

• - Personalized Recommendations: Leveraging AI, the system identifies customer profiles and suggests products and communication channels tailored to their specific needs.
• - Click-to-Engage Technology: This feature provides customers with a smooth way to instantly connect with a trusted advisor via phone, video, or text, facilitating inquiries about premium, complex insurance products.
• - Flexible Integration Models: Chubb offers three integration options: partner-managed, Chubb-managed, and a hybrid model, allowing partners to select the appropriate level of control and data sharing that meets their requirements.
• - Data-Driven Insights: Performance metrics are analyzed in real-time, feeding back into the recommendation model to continually refine and enhance insurance marketing campaigns.

Commitment to Innovation and Customer Focus

Ringsted reiterated Chubb's commitment to leveraging technology to support their digital partners and their clients. He stated, "This latest innovation from Chubb Studio underscores our dedication to providing our digital partners and their customers with cutting-edge technology." The objective is to deliver a customer-centric experience characterized by precision, personalization, and innovation.

For further details on Chubb Studio and its offerings, visit studio.chubb.com.

About Chubb

Chubb is a leading global insurance company with a presence in 54 countries, providing property and liability insurance for individuals and businesses, as well as accident and health insurance, reinsurance, and life insurance solutions to a diverse customer base. The company is characterized by its broad product and service offerings, extensive distribution capabilities, outstanding financial strength, and local offices worldwide. The parent company, Chubb Limited, is listed on the New York Stock Exchange (NYSE: CB) and is part of the S&P 500 index. Chubb employs around 43,000 people globally. For more information, visit www.chubb.com.