Popular Insurance Rankings Announced for September 2026 by Lify, Your Comprehensive Insurance Comparison Site

September 2026 Insurance Rankings Released by Lify

Sasuke Financial Lab, based in Chiyoda, Tokyo, operates the comprehensive insurance comparison site Lify (https://lify.jp/). The company has recently published its popular insurance rankings for September 2026, highlighting the most popular insurance products based on contract numbers.

Ranking Criteria

The rankings are determined based on the number of new contracts initiated between February 1 and July 31, 2026. The top products are presented in order of the highest contract counts. Products that do not meet specific criteria may be excluded from the list, even if contracts were signed during the cumulative period.

It should also be noted that if a product is discontinued or altered, the contract numbers from the preceding product versions will be aggregated and displayed accordingly.

Life Insurance Rankings

Term Life Insurance

1. Hanazaku Term - Hanazaku Life
2. Click Term! Neo (Internet-Only Term Insurance with No Refund Option) - SBI Life
3. Term Insurance Platinum - Zurich Life

For more on term life insurance rankings, click here

Funeral Insurance

1. SBI Ikki Ikki Short-Term Death Insurance - SBI Ikki Ikki Short-Term Insurance
2. Olive's Death Insurance - Olive Short-Term Insurance
3. Easy Start! Funeral Insurance [Non-Dividend One-Year Term] - Memory Life

Find out more about the funeral insurance rankings here

Whole Life Insurance

1. Whole Life Insurance Rise - Orix Life
2. Whole Life Insurance Encan - Orix Life
3. Whole Life Insurance Platinum - Zurich Life
For details, visit the whole life insurance rankings here

Illness and Disability Insurance Rankings

Critical Illness Insurance

1. Three Major Illnesses Premium Z - Zurich Life
2. Neo de Karada Eru - Dai-ichi Neo Life
3. Neo de Three Illness Support - Dai-ichi Neo Life

Check out the complete critical illness insurance rankings here

Cancer Insurance

1. Hanazaku Cancer Insurance - Hanazaku Life
2. Warikan Cancer Insurance - Sony Short-Term Insurance
3. Wish Cancer Insurance - Orix Life
Learn more about the cancer insurance rankings here

Nursing Care Insurance

1. SBI Ikki Ikki Short-Term Nursing Care Insurance - SBI Ikki Ikki Short-Term Insurance
2. Hybrid Asset Formation and Guarantee - Aflec
3. Family Connecting Nursing Care Insurance - Sompo Himawari Life
Explore nursing care insurance rankings here

Auto and Property Insurance Rankings

Auto Insurance

1. Adult Auto Insurance - SOMPO Direct
2. Sony Insurance Auto Insurance (Comprehensive Auto Insurance Type S) - Sony Insurance
3. Super Auto Insurance - Zurich Insurance Company
To view the complete auto insurance rankings, click here

Final Thoughts

Lify aims to empower users to select the best insurance plans tailored to their lifestyles and needs by providing transparent and comprehensive comparisons across various categories. The rankings not only guide consumers in choosing the right products but also showcase the evolving landscape of the insurance market in Japan.

About Sasuke Financial Lab

Established in March 2016, Sasuke Financial Lab is committed to creating a world where individuals can choose the insurance that suits them best. By leveraging digital technologies, the company operates various services, including ‘Kono Hoken!’ and ‘Shikkari Hoken, Chanto Setsuyaku,’ all designed to make the insurance purchasing process accessible and user-friendly.

For further information and updates, visit the official website of Sasuke Financial Lab here.