Introducing TENGA MEN'S WASH FOAM: A New Standard in Men's Intimate Care

TENGA MEN'S WASH FOAM TYPE: A Revolution in Men's Intimate Care

On September 10, 2026, TENGA Co., Ltd. introduced a groundbreaking product to the market—the TENGA MEN'S WASH FOAM TYPE, designed exclusively for men's intimate hygiene. This innovative quasi-drug, with its weakly acidic formula, features effective antibacterial agents that combat odor-causing bacteria while gently cleansing the delicate skin in the intimate area. The product has been meticulously developed using the insights gained from TENGA's feminine care brand, iroha INTIMATE CARE.

Why Men's Intimate Wash?

Men's intimate areas face unique challenges, accumulating a variety of biological residues like sweat, sebum, and even proteins from urine and semen. Additionally, the region usually harbors a high density of apocrine sweat glands, similar to areas like the armpits. This makes it particularly prone to discomfort from sweat and odor, especially during the hot summer months or after physical activity.

Traditional body soaps can be too harsh for this sensitive skin, which is as thin as the skin on the eyelids. Using alkaline soaps can strip the skin of its natural moisture barrier, leading to dryness and irritation. TENGA MEN’S WASH FOAM addresses this concern with its gentle cleaning properties, making it a necessary addition to a man's hygiene routine.

Product Specifications

The TENGA MEN'S WASH is uniquely formulated to match your skin's natural pH levels (pH 5.0–6.0) and combines two powerful active ingredients: Isopropylmethylphenol, which effectively eradicates odor-causing bacteria, and Dipotassium Glycyrrhizate, known for its anti-inflammatory properties that help prevent skin irritation.

Additionally, the product utilizes a three-point mesh structure in its packaging, allowing for quick foaming and easy application, ensuring a convenient wash without sacrificing care. Infused with natural citrus essential oils from bergamot, lemon, and lime, it also awards users a refreshing scent, termed Fresh Citrus, perfectly suited for various seasons.

Understanding Men’s Concerns

In recent years, awareness around men's grooming has been on the rise, with an increasing interest in men's beauty and intimate care becoming a notable trend. To further understand men's perceptions about their intimate zones, a survey involving 400 men aged 20 to 40 was conducted. The findings revealed that 80% of men reported experiencing some form of discomfort related to their intimate hygiene, with the most common issues being warmth, odor, and itching.

Furthermore, over 60% expressed concerns about odors, indicating a growing awareness that intimate cleanliness impacts self-confidence and interpersonal relationships. Despite this, nearly half of respondents admitted that they did not actively seek solutions, often citing embarrassment or the feeling that their issues were not significant enough to warrant discussion.

A New Etiquette in Intimate Care

While many men feel embarrassed about discussing their intimate health, the reality is that these concerns are universal challenges. Ignoring issues such as warmth and odor can lead not only to skin problems but also mental stress.

Men's intimate care should no longer be seen as an anomaly; it is now a fundamental aspect of making oneself comfortable and being considerate of those around us. With the introduction of the TENGA MEN’S WASH FOAM TYPE, TENGA aims to normalize intimate care and promote a new level of etiquette in men’s hygiene.

Having already established a successful line of products for women under the iroha INTIMATE CARE brand, TENGA's expansion into male care is a testament to their commitment to holistic cleanliness. The expertise garnered from the women’s line, specifically recognized in the iroha INTIMATE WASH series, which has sold over 3.6 million units globally, has paved the way for this new product tailored for men.

In conclusion, the launch of TENGA MEN'S WASH FOAM TYPE not only signifies a major leap in the realm of men's hygiene but also contests the traditional stigmas surrounding intimate care, promoting a healthier and more confident lifestyle for all men.

To purchase, visit the official TENGA website, authorized retailers, and online platforms like Amazon.