Experience the Real Voices at the Creator Festival Hugkumi Beauty Fest 2026

Experience the Real Voices at the Creator Festival Hugkumi

The dynamic beauty industry is taking a bold step into experiential marketing, and the Creator Festival Hugkumi is leading the charge. Scheduled to take place on May 29-30, 2026, at WITH HARAJUKU HALL in Shibuya, Tokyo, this event aims to connect brands, creators, and attendees in an engaging setting.

Four Seasons HD, based in Fukuoka, is making waves with this year's festival. With its focus on beauty, health, and wellness services, the company set up booths and participated in talk shows to showcase its premium offerings. Notably, the brand Cure, known for prioritizing skin-friendly products, captivated attendees with its long-standing product, the Natural Aqua Gel.

A Sampling Experience

Visitors flocked to the Cure booth to enjoy sampling options of their various products, generating excitement and long queues. Many attendees expressed their enthusiasm, sharing how they had used the Natural Aqua Gel or had seen it frequently on social media, which piqued their interest.

A striking takeaway from the event was the heightened interest in Aminone Clear Wash, a product that leverages the power of enzymes to combat common pore concerns. As per market data, pore issues are a major skin concern for women in their late 20s to 30s, perfectly aligning with the target audience of Cure.

Product Highlight: Aminone Clear Wash

- Size: 130g
- Price: ¥1,320 (tax included)
- Aminone Clear Wash Product Page

Innovative Underwear That Caught Attention

Another significant highlight was the innovative Cloud Pants, a sanitary short released in April by Charm Make Body. Its impressive design drew many attendees, who enjoyed the chance to feel the fabric and test its elasticity and comfort. Created by Kojimiku, a professional in lingerie, the Cloud Pants promise to revolutionize one’s comfort during delicate times. Attendees expressed their delight, stating, “I’ve been looking for such gentle products!” and “This could solve my ongoing issues!”

Product Highlight: Cloud Pants

- Price: ¥2,280 (tax included)
- Available Colors: Black, Beige, Blue
- Size Range: S, M, L, XL, 2XL
- Cloud Pants Product Page

Engaging Talk Show with Kojimiku

The festival featured a well-received talk show led by Kojimiku, who shared her journey from corporate employee to lingerie expert. Attendees were captivated by her stories about her personal experiences and insights into lingerie development. She reflects on her social media presence, where she continuously engages with followers by sharing product care tips and insights about the industry.

Getting Real Voices and Feedback

The Creator Festival Hugkumi is more than a promotional event; it prioritizes genuine interaction. While many consumers extensively rely on social media for product reviews, the festival provided a unique opportunity to engage directly with products. Attendees left with valuable insights and real feedback that can shape future product development and marketing strategies.

Future Impacts

The festival exemplifies the shift in marketing, urging brands to capitalize on direct consumer experiences and feedback. Both Cure and Charm Make Body are dedicated to harnessing this momentum to broaden their brand’s reach and enhance product offerings.