BATONZ Hosts Exclusive M&A Seminar with Influencer Ponkotsu Hatoko

In a pioneering effort to foster knowledge and strategy sharing within the lodging industry, BATONZ, a leading M&A platform, is partnering with Full Support Subsidy Co., Ltd. to host a free online seminar featuring the prominent influencer Ponkotsu Hatoko on October 16, 2025. This event promises to deliver invaluable insights into the M&A landscape of the lodging sector and the secrets to successful operator practices.

Overview of the Seminar

The seminar will cover a wide array of topics surrounding M&A specifically in the lodging sector. Participants will delve into the current market dynamics and explore various success stories, with expert-led discussions on crucial evaluation points for M&A such as profitability, location, and necessary permissions. It will also touch upon the essential skills needed to identify high-revenue properties, equipping attendees with practical tools for property selection.

One of the seminar's key highlights will be the interactive session with Ponkotsu Hatoko, who, while working as a full-time office employee, has famously managed 22 lodging properties and four share houses, generating over 20 million yen annually. She will share her experiences of overcoming challenges posed by the pandemic and provide insights into her M&A strategies through a dialog format. Her compelling narratives will inspire many, particularly those contemplating entering the lodging business or expanding their current operations.

Who Should Attend?

This seminar is ideal for individuals interested in:

- Expanding their property portfolio with an aim for higher revenue.
- Starting their lodging business within the next year or two.
- Learning about strategies for selling their lodging business.
- Uncovering the latest trends and success stories in lodging management.
- Gaining knowledge from Ponkotsu Hatoko's authentic experiences.

Seminar Details

- Title: M&A Platform Meets Lodging Influence: A Discussion with Ponkotsu Hatoko
- Date: October 16, 2025, 18:00 – 19:00 (Follow-up session on October 27, 2025)
- Format: Online (via Zoom)
- Cost: Free
- Co-organizers: Full Support Subsidy Co., Ltd. and BATONZ
- Registration Link: Register Here

About Our Speakers

- Ponkotsu Hatoko: A driven full-time office worker and entrepreneur, she runs a successful portfolio of lodging properties in Tokyo. Her relatable insights into the business, paired with candid accounts of her failures, resonate with a broad audience. With a social media following of 40,000 across platforms like X, Instagram, and YouTube, she is influential in the lodging community, which sponsors events that attract over 10,000 lodging owners and hosts.

- Masaharu Higashino: The CEO of Full Support Subsidy Co., Ltd., he brings years of expertise from roles in major corporations, having established his firm in 2023 to aid small and micro-enterprises in obtaining subsidies and funding. His impressive track record boasts a 95% acceptance rate for IT introduction subsidies and excellence in providing risk-free funding solutions for entrepreneurs.

- Kohei Nakate: Team leader at BATONZ, he specializes in consulting for M&A in diverse sectors, leveraging deep sector knowledge and a successful track record to maximize business valuations.

About BATONZ

BATONZ is committed to creating a society where M&A is accessible, easy, and anywhere. Their innovative platform combines expert support with digital transformation (DX) to establish themselves as the industry leader in M&A services, reflected in their top-tier status in the market.