Monster Bad Apple: A Game-Changer in the Energy Drink Market in Japan!

On June 30, 2026, the highly anticipated energy drink 'Monster Bad Apple' launched in Japan, further solidifying Monster Energy’s status as the top energy drink brand in the country. This latest addition to the 'Fruit Monster' series, known for its refreshing and fruity flavors like 'Monster Pipeline Punch', reinvents the typical apple-flavored beverage experience. The new drink boasts a crisp and dry apple flavor that is refreshingly distinct, perfect for moments requiring focus, afternoon refreshment, or celebratory moments with friends.

To commemorate its Japanese debut, a special video featuring Kokomo Murase, a Monster athlete and gold medalist in snowboarding at the Milan-Cortina Winter Olympics, was released. The video showcases Murase's unique riding style, complemented by the debut of MAN WITH A MISSION's latest song 'Highlights'. This collaboration presents an exciting opportunity for fans to hear the new track for the first time while experiencing the energy and talent of Murase.

The 30-second promotional video encapsulates the spirit of competition and Murase's exceptional skills. As the first female snowboarder to land a BS triple cork 1620 at the X Games and a competitor in backcountry and street snowboarding, she shines as a remarkable athlete. The use of 'Highlights' as the background music enhances this motivational storytelling, with its powerful beats echoing Murase's determination.

In addition to the launch, from June 30 to July 20, a campaign titled 'Get Your Bad Apple Limited Gear' is taking place at Lawson stores throughout Japan. Exciting prizes include a Monster-branded cooler, cases of the new 'Monster Bad Apple', exclusive t-shirts, and various limited-edition merchandise. To participate, customers can purchase Monster products and apply through the Lawson app. Additionally, customers who buy two bottles will receive a limited-keychain as an instant reward.

This new flavor, 'Monster Bad Apple', is themed on the concept of the ‘forbidden fruit’, resonating with the thrill of taking risks and challenges. The drink embodies the essence of adventure and excitement that draws many to the world of snowboarding. In a recent interview, Murase shared her thoughts on this new collaboration, expressing her eagerness to try the drink when she first saw it at a Monster event in Switzerland.

Murase noted, “The design of the packaging was striking, and I couldn’t wait to taste it! The flavor is genuinely delightful, with a robust apple essence.”

Murase's Journey and Motivation

Reflecting on her gold medal win during the Winter Olympics, Murase's motivation for the upcoming season remains high. While she celebrated her achievements, she also acknowledged the challenges she faced, using them to fuel her determination to pursue greater heights.

In her words, “While I’m proud of the gold medal in Big Air, my bronze in slope style reminds me that I must continue to improve. I aim for two gold medals in the next Olympics and am highly motivated to achieve that.”

Message to Young Challengers

Murase's excitement for this new drink and the motivation behind it resonates with many, particularly as she encourages young people to remain steadfast in their pursuits. She emphasizes the importance of enjoyment and perseverance in the face of obstacles.

“Never give up and enjoy the journey,” she advises those hesitating to take the next step. “Support from family and friends has been crucial to my success. Cherish those around you and embrace the journey.”

As fans gear up for summer, 'Monster Bad Apple' stands ready to accompany them, promising an invigorating experience every step of the way.

About Kokomo Murase

Born in Gifu and at just 21 years old, Kokomo Murase has made significant strides in the world of snowboarding. As Japan's youngest female medalist in the Winter Olympics, she continues to amaze us with her exceptional skills on the slopes. After witnessing a series of successes at major competitions, Murase is undoubtedly a name to watch, representing the future of this thrilling sport.

This summer, grab your 'Monster Bad Apple' and join Kokomo Murase as she rides her way into the hearts of fans and the world of snowboarding!