#Japan #Hearing Aids #Toshima #Uguisu #Nokkerun

Launching an Innovative Solution for Seniors

Uguisu Hearing Care, based in Toshima, Tokyo, is set to introduce an innovative drop prevention strap named 'Nokkerun' on December 1, 2025. This product is designed specifically for hearing aids, glasses, and wireless earphones, aiming to alleviate the worry of accidental drops that often burdens elderly users. The new strap promises to bring fresh value not only to users but also to hearing aid retailers by enhancing customer satisfaction and comfort.

Addressing Real Concerns

The idea for Nokkerun emerged from the lead executive, Tomoko Tanaka's observations in the field. Many elderly users expressed concerns regarding the expensive nature of hearing aids and the difficulty of securing them with traditional clips, which tend to be stiff and cumbersome to use. As fine motor skills often decline with age, there’s a pressing need for a solution that offers ease of use without sacrificing utility.

Nokkerun has been developed to meet these challenges with simplicity at its core. It offers a drop prevention mechanism that requires no intricate attachments, making it significantly easier to use for older adults who rely on hearing aids as a vital part of their daily lives.

A Design That Prioritizes Comfort and Security

Unlike traditional drop prevention straps that require clips, Nokkerun allows users to simply place it over their shoulders, facilitating seamless use. Previous products often struggled to keep hearing aids secure due to their inability to maintain position, which led to frustration among users.

The Nokkerun strap incorporates a unique silicone component that firmly holds the hearing aid in place, offering stability that users can trust. Additionally, the strap is multifunctional and can also be utilized for glasses and wireless earphones like AirPods, ensuring that they remain within easy reach and are less likely to be misplaced.

The strap's connecting point features robust silicone material, ensuring durability and resistance to tearing, while the shoulder supports are made from a flexible plastic that is comfortable to wear. Attention was paid to the curvature and angle at which the strap rests on the shoulder, providing an ergonomic fit for enhanced user comfort.

Quality and Design That Impress

Nokkerun’s packaging is meticulously crafted, featuring a gold printed logo that exudes a sense of quality and makes it an appealing gift. It not only prioritizes function but also aims to create a positive branding impact.

The logo's design reflects a core philosophy of Uguisu Hearing Care—the celebration of daily life as echoed through sound. An illustration of a rabbit listening to the sounds of nature symbolizes the joy and attention to listening experiences that the brand embodies. This ties back to the aspiration to open up users’ experiences of sound in their lives through the use of devices like hearing aids.

Tackling Industry Challenges

While after-sales care is essential in the hearing aid sector, it presents challenges regarding profitability for retailers. Uguisu Hearing Care looks to bridge this gap by providing accessories like Nokkerun which function not simply as add-ons, but as instruments for improving usage comfort. It helps cultivate enduring relationships between stores and their customers, thereby enhancing loyalty and satisfaction.

Uguisu Hearing Care is committed to improving the entire hearing aid industry, emphasizing the outcomes of user satisfaction. The objective is to share newly developed products widely, enabling hearing aid and glasses retailers to operate sustainably. Nokkerun represents a significant step forward in achieving that goal.

Product Overview

• - Product Name: Nokkerun
• - Uses: Drop prevention strap for hearing aids, glasses, and wireless earphones
• - Launch Date: December 1, 2025
• - Retail Price: ¥22,000 (tax included)
• - Features: Easy to wear over the shoulder—no clips required—multi-functional use (compatible with AirPods)
• - Sales Channels: Available at Uguisu Hearing Care shops, their online store, and select partnered retailers.

Nokkerun is not only set to enhance the daily lives of its users, but it also aims to foster a greater appreciation for sound and listening experiences in the world around them.

Conclusion

With its new strap, Uguisu Hearing Care continues to set an example in the hearing aid industry, striving to improve the lives of the elderly while addressing current market challenges effectively. The launch of Nokkerun is just the beginning of their ongoing commitment to customer happiness and satisfaction.