#Japan #Shibuya #Luup #S-SAP

Luup and Shibuya Ward Sign the S-SAP Agreement

Introduction
On November 7, 2023, Luup Inc., a Tokyo-based company specializing in micro-mobility, signed a significant partnership agreement called the S-SAP (Shibuya Social Action Partner) with Shibuya Ward. This partnership aims to tackle various local social issues through collaboration with businesses and universities based in Shibuya. The agreement focuses on enhancing community safety and promoting disaster preparedness in the region.

Background of the Partnership
Founded in 2020, Luup began its micro-mobility service “LUUP” in Shibuya, quickly expanding to over 15,300 ports across Japan. This service has evolved into one of the largest micro-mobility options in the country, becoming a vital infrastructure for short-distance travel. In collaboration with Shibuya Ward, Luup has participated in various initiatives to address social challenges such as environmental conservation and disaster response.
These efforts included joining the Shibuya Good Manners Project, which focuses on community clean-up activities near the Shibuya station, halting port usage during Halloween and New Year’s, and supporting the “Shibuya Future Class” program at local schools. The recent signing of the S-SAP agreement marks the next step in their commitment to enhancing community support and cooperation across different sectors.

Details of the Agreement
Luup and Shibuya Ward will focus on several key areas of collaboration:

• - Support for Next-Generation Workforce Development
• - Disaster Preparedness Initiatives
• - Safe and Secure Urban Development Support
• - Environmental Conservation Efforts
• - Tourism Related Assistance
• - Additional Support as Identified by Both Parties

This comprehensive approach reflects a commitment to fostering synergy and addressing complex social issues in Shibuya through a variety of collaborative projects.

Comments from Shibuya Ward Mayor Ken Hasebe
Mayor Hasebe expressed enthusiasm about the S-SAP agreement, stating how Luup has significantly contributed to Shibuya since its inception. The collaboration has improved traffic safety education, addressed over-tourism during peak seasons, and enhanced local community welfare through educational support. He looks forward to the fruitful outcome of this agreement in promoting a safer community and improving overall citizen welfare.

Comments from Luup CEO Daiki Okai
CEO Daiki Okai expressed pride in partnering with Shibuya, emphasizing the importance of local government support in fostering sustainable transportation solutions. He articulated a vision for more extensive collaboration on multi-sectoral solutions and mentioned plans for a winter trial involving alcohol testing for ride-sharing users, aiming to promote safety and compliance with traffic regulations.

Looking Ahead
The S-SAP agreement not only represents a significant milestone for both Luup and Shibuya Ward but also sets a precedent for public-private partnerships in addressing urban challenges. The collaboration promises a continued commitment to enhancing the quality of life for residents through cooperative problem-solving initiatives.

For further details about Luup and its services, please contact:
Luup Inc.
Email: [email protected]
Website: Luup Corporate Site
Shibuya Ward
Management Planning Department
Phone: 03-3463-1191
Email: [email protected]
Website: Shibuya Ward Official Site

Overall, the S-SAP agreement marks a pivotal moment in Shibuya’s approach to urban management, showcasing the potential of public-private partnerships to address a diverse range of local issues effectively.