#USA #Muscatine #WellJoy™ #KENT WORLDWIDE™ #GutBoost™

KENT WORLDWIDE™ Unveils WellJoy™

In a significant advancement in pet nutrition, KENT WORLDWIDE™ has proudly launched WellJoy™, a global brand dedicated to enhancing the wellbeing of pets. This innovative brand builds upon almost a century of expertise in animal care, nutrition, and agricultural practices. WellJoy™ aims to offer high-quality solutions for pet owners who strive to ensure that their furry friends lead healthy and fulfilling lives.

A Century of Commitment to Animal Care

Founded in 1927, KENT WORLDWIDE™ has been at the forefront of animal health innovations for decades. The introduction of WellJoy™ marks the latest chapter in a rich history of dedication, joining an esteemed family of brands that includes the renowned World's Best Cat Litter® and Native®. Marcelo Ginestel, Vice President of Marketing for Petcare, states that "WellJoy represents KENT WORLDWIDE’s unwavering commitment to providing optimal care for our animals by leveraging a century's worth of nutritional knowledge and research."

Ginestel further articulated that WellJoy™ is not merely a product line; rather, it embodies a movement that honors pet owners who prioritize their pets’ health and happiness. This perspective forms the foundation of the brand and its offerings.

GutBoost™: The Heart of WellJoy™

What sets WellJoy™ apart is its proprietary GutBoost™ formulation, which incorporates a multi-layered biotic blend designed for comprehensive pet care. Each product contains a combination of:

• - Targeted prebiotics and probiotics/postbiotics to promote a balanced gut microbiome.
• - Digestive enzymes that enhance the absorption of essential nutrients.
• - Functional ingredients specifically chosen to address the unique needs of both cats and dogs.

Dr. Elizabeth Flickinger, Director of Innovation Research at KENT WORLDWIDE™, emphasized the significance of gut health: "Scientific studies consistently indicate that gut health is a crucial element in improving overall pet wellbeing. Our Dual-Benefit approach, fortified by GutBoost™, is a reflection of our long-standing mission to innovate pet nutrition."

Targeted Solutions for Pet Parents

The WellJoy™ product lineup is meticulously designed for dedicated pet owners seeking holistic options that integrate smoothly into their daily routines. The Dual-Benefit treats and supplements not only offer gut-first wellbeing but also deliver targeted functional support for common pet health concerns.

Every product in the WellJoy™ range:

• - Is vet-formulated with input from certified veterinary nutritionists.
• - Features the GutBoost™ blend in every bite.
• - Has been rigorously tested for palatability to satisfy even the most discerning pet preferences.
• - Is made in the USA using globally sourced ingredients.
• - Comes with a Joy Guarantee, ensuring customer satisfaction.
• - Additionally, all supplements hold NASC certification.

Kimberly Gonia, Senior Brand Manager for WellJoy™, noted that modern pet parents are increasingly discerning and prefer solutions that reflect long-term health benefits rather than quick fixes.

A Global Vision for Wellbeing

WellJoy™ is positioned as a pioneering international brand with plans for thoughtful growth in global markets, underscored by quality and scientific integrity. Currently, WellJoy™ products are available on platforms like Chewy.com and Amazon, with plans for expansion into select retail outlets shortly.

The initial product offerings include a variety of Dual-Benefit treats and supplements targeted at both cats and dogs, thoughtfully designed for ease of use and a seamless fit into pet owners’ daily lives.

Product Highlights

• - For Cats:

- Dental+: Healthier teeth and gums for joy.
- Immune+: Supports thriving health.
- Skin and Coat+: Ensures a shiny, silky coat.

• - For Dogs:

- Dental+: Healthy oral health means joy.
- Immune+: Promotes overall vitality.
- Joint+: Supports active lifestyles.

Conclusion

WellJoy™ stands as a testament to KENT WORLDWIDE™'s legacy and vision, bridging the gap between pets’ needs and caring, devoted owners. With a focus on enhancing the human-animal bond through science-backed nutrition, WellJoy™ invites pet parents to explore a world of wellbeing. To discover the full range of WellJoy™ products, visit WellJoy.com now.

As the saying goes, when we elevate our pets, they elevate us back in return—creating a cycle of love, health, and happiness known as the WellJoy Effect.