#Japan #Fashion Event #Sapporo #Sapporo Collection

SAPPORO COLLECTION 2026 SPRING/SUMMER: A Spotlight on Fashion and Culture

The much-anticipated fashion event, SAPPORO COLLECTION 2026 SPRING/SUMMER, is set to take place on May 17, 2026, at the Sapporo Convention Center in Shiroishi, Sapporo. This edition marks the 24th installment of the event since its inception in 2007, aimed at invigorating the regional fashion and beauty markets while fostering a celebration of diverse cultures.

This year's event theme, "STARLIGHT," resonates with another significant gathering, the OKINAWA COLLECTION 2026, scheduled for June 20, 2026. Both events reflect a vision where diverse personalities coexist and generate new values - a concept that Sapporo embodies through its commitment to cultural synergy and innovation in the fashion industry.

The guest models lined up for the event feature well-acclaimed personalities, including Osaki, Sakura, Hirona Nagahama, Nozora, Ruru Mikuma, and MINAMI. They will be joined by special guests Motonosuke and Rinka, noted for their contributions to the ever-evolving fashion landscape. These models are not just figures on the runway; they are influencers who set the trends for the upcoming generations, contributing significantly to what is popular among Generation Z.

Upon announcing the first group of participants and opening ticket sales, the event generated substantial excitement, evident from the rapid sell-out of premium seats during the early ticket sales. The 2025 edition already captivated audiences for over four hours, showcasing more than 120 talented individuals on stage and drawing a crowd of over 3,470 in-person attendees alongside online viewers.

As in previous editions, the event will explore the profound connection between fashion and cultural identities, using creativity as a medium to forge deeper community ties. The key visual design for the event, created by renowned illustrator Kakimaku, highlights their signature style of capturing youthful expressions with an enchanting touch, reflecting the essence of the STARLIGHT theme.

In anticipation of the event, auditions for models through the live-streaming app Mixch have been announced, allowing aspiring talents to take the stage alongside established icons. This engagement reflects the organizers’ commitment to fostering new opportunities and creativity.

Here are some details about the event:

• - Date: May 17, 2026
• - Venue: Sapporo Convention Center, 6-1-1 Higashi-Sapporo 6-jo 1-chome, Shiroishi-ku, Sapporo
• - Ticket Prices: Premium seat sold out, S seats at ¥8,000, A seats at ¥6,500, with presale beginning on December 26, 2025.

The event promises a blend of stunning performances, trendsetting fashion, and a rich tapestry of cultural expressions, making it an unmissable celebration of creativity and community spirit from Sapporo to the world. As the event date approaches, further announcements surrounding additional artists, ticketing, and engagement opportunities will be unfolding.

Official event website: SAPPORO COLLECTION 2026

Follow the event updates and ongoing engagements on social media, including Instagram and Twitter.