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A New Solution for Managing Allergies: Clorox™ PURE™ Allergen Neutralizer

As allergy season approaches, many households face the challenge of managing allergens effectively. Clorox is stepping into this arena with its innovative product, Clorox™ PURE™ Allergen Neutralizer. This new line of allergen-neutralizing sprays is designed to tackle common household allergens such as pollen, dust mites, and pet dander before they develop into full-blown allergy symptoms.

Understanding Allergens and Their Impact

Allergies are a significant health concern for many people. They can affect individuals throughout the year, depending on geographical location and daily routines. Common allergens can often be found lurking in our living spaces, making them difficult to identify and control. Symptoms such as sneezing, congestion, and itchy eyes can be the result of exposure to these allergens. This simply highlights the need for an effective solution that can be easily incorporated into daily life.

Clorox™ PURE™: Features and Benefits

The Clorox™ PURE™ line includes both an air spray and a fabric spray, offering comprehensive allergen management for various surfaces. The Clorox™ PURE™ Daily Air Spray can be used in common areas like living rooms and bedrooms, while the Clorox™ PURE™ Fabric and Carpet Spray is designed for soft surfaces such as carpets, upholstered furniture, and bedding.

What sets Clorox™ PURE™ apart is its unique Aller-Fresh™ Technology, which uses a plant-based active ingredient to neutralize allergens effectively. This technology alters the structural properties of allergens, preventing them from binding to receptors in the body that trigger allergic reactions. By targeting the source, Clorox™ PURE™ simplifies the management of allergens in everyday environments.

Fragrance Options and User Experience

In order to enhance the overall user experience, Clorox™ PURE™ is available in four distinct allergen-free fragrances: Clean Breeze, Ocean Mist, Nighttime Calm, and Energizing Citrus. These fragrances are specifically formulated to be free from 82 common allergenic compounds that are often found in scented products, making them a suitable choice for individuals sensitive to fragrances.

Prevention is key when it comes to allergies, and with Clorox™ PURE™, users can adopt a proactive approach to maintaining a comfortable living environment. Regular use of the sprays can fit seamlessly into daily routines, helping families feel more at ease and less overwhelmed by the challenges associated with allergens.

Availability and Purchasing Options

Clorox™ PURE™ is now accessible to consumers in stores and online from major retailers including Walmart and Amazon. With its introduction, Clorox aims to extend its expertise from cleaning products to air care, addressing an often-overlooked aspect of household wellness.

Marketing Vice President Tad Kittredge notes the product's significance in modern households, stating, “With Clorox™ PURE™, we're extending our homecare expertise to the air and soft surfaces that pose the biggest challenges for allergy sufferers.” This highlights Clorox's commitment to simplifying allergy management through innovative solutions.

For further information about Clorox™ PURE™ and to explore the complete lineup, visit Clorox.com/Pure. As allergy season approaches, consider making Clorox™ PURE™ a staple in your allergy management routine for a healthier, more comfortable home environment.