Midea Shatters Smart Home Standards with Four VDE Certifications at IFA 2025

Midea, renowned as a global leader in home and lifestyle innovations, proudly announced a momentous accomplishment at IFA 2025—gaining four authoritative VDE certifications from one of Europe’s most respected independent testing and certification institutions. This notable milestone highlights Midea’s commitment to aiding consumers in mastering their homes with state-of-the-art appliances focused on energy efficiency, reliability, and promoting healthier living.

The VDE certifications signify Midea's groundbreaking advancements in several key areas:

1. Energy Efficiency:

Midea has always placed a strong emphasis on green initiatives and environmental responsibility. Their dedication is evident in the development of high-reflectivity coatings, a graphene heating element, and an AI temperature control algorithm. These innovations enable Midea appliances to enhance efficiency by 25% and reduce energy consumption in large ovens by a staggering 50%. These features align perfectly with the evolving standards of Class A energy efficiency.

2. Reliability:

When it comes to durability, Midea has set a new industry benchmark with its magnetron technology. The magnetron is vital for the longevity of microwave ovens, and thanks to Midea's groundbreaking TU1 anodes, featuring over 99.9% copper and low oxygen levels, they have significantly enhanced both conductivity and heating stability. Their pioneering multi-channel methane carbonization approach has doubled the lifespan of their magnetrons to an impressive 10 years, ensuring safe and dependable performance for everyday use.

3. Healthy Cooking:

Midea has also placed significant focus on healthy cooking, a salient aspect of modern culinary trends. They discovered that high-speed, high-temperature cooking effectively breaks down fat in meat. Through this insight, they developed a new graphene heating element capable of reaching temperatures of 1300°C in just 0.2 seconds. This unique cooking approach integrates graphene heating with high-temperature steam, which reduces fat content in food by up to 60%, all while ensuring efficiency and high-quality results.

4. Fast and Convenient Solutions:

Traditional microwave defrosting can often be an arduous and extended process. Midea has tackled this challenge head-on with their Ultra-Fast Defrosting Algorithm, which leverages the rapid change in the dielectric constant of meat with temperature adjustments. This innovative adaptation significantly decreases thawing time by up to 40% without compromising consistent results, providing users with faster and safer meal preparation options.

Raising the Bar for Smart Home Innovation:

With the acquisition of these four distinguished VDE certifications, Midea asserts its leadership in the realm of smart appliances. The blend of scientific innovation with proven performance and safety sets Midea apart as a pioneering force in redefining aspects such as efficiency, durability, health, and convenience within the smart home sector.

Visitors to IFA 2025 will have the chance to explore Midea’s certified innovations firsthand at Main Hall 5.1 and witness how the brand continues to redefine what’s possible in smart home technology.

For further details on Midea's innovative range of products, feel free to visit the official Midea website.

About Midea:

Founded in 1968, the Midea Group has evolved into a Fortune Global 500 technology leader, dedicated to enhancing lives globally through innovative solutions. They specialize in Smart Home technologies, Industrial Systems, Robotics & Automation, Medical Healthcare, and Smart Logistics. Midea operates 48 production centers globally, with over 200 subsidiaries and 60 overseas branches, boasting a portfolio of brands that includes Midea, Little Swan, Toshiba, COLMO, Eureka, and KUKA, reaching countless families worldwide.