#Japan #Skincare #Tokyo #Pixcella #Matsukiyo Kokokara

Launching Pixcella: The Future of Skincare

Matsukiyo Kokokara & Company, a renowned drugstore chain in Japan, has unveiled its latest skincare line named Pixcella, part of the #HighQualityBeauty series. This innovative brand was inspired by cutting-edge research into cell biology and offers a total of five products that incorporate next-generation exosomes, known as secretome. Starting September 11, 2023, these skincare products will be available in over 3,600 stores nationwide and on their online store.

Development Background of Pixcella

Matsukiyo Kokokara & Company aims to redefine beauty standards and has been rolling out their #HighQualityBeauty series since 2025. The first two launches focused on advanced dermatological science and low-irritation, high-functionality, respectively. The third phase embodies the theme of 'advanced beauty derived from cellular research.' In today's age of longevity, skincare that maintains beauty over time is essential. As the beauty medical market gains popularity, customers crave premium care that can be easily integrated into their daily routines. Thus, Pixcella was created to balance uncompromising quality with accessibility.

The name “Pixcella” derives from the combination of pixel, referring to resolution, and cell, indicating its targeted approach at improving skin quality at the cellular level.

Product Concept: Focusing on Skin Resolution

The Pixcella line includes secretome as a common ingredient in all products. This unique ingredient is derived from stem cell culture and is designed to enhance skin elasticity and texture. With high penetration technology, it ensures that vital skincare ingredients reach the deeper layers of the skin, allowing for a luxurious and effective experience on a daily basis. Each packaging features an advanced green design, and there are five products available, catering to various skin concerns such as pore care, hydration, and elasticity.

Features of Pixcella:

• - Aiming for High-Resolution Skin: Each product focuses on improving skin texture, elasticity, and brightness, leading to a smooth and radiant appearance.
• - Inclusion of Secretome: Pixcella is the first brand to incorporate this ingredient from stem cells across all its products, alongside standout ingredients such as retinol, glutathione, azelaic acid, and peptides.
• - Tailored to Your Needs: Pixcella offers five unique products tailored to various skin concerns, including hydration, firmness, and tone. Each product boasts a unique texture designed for an immersive application experience.

Detailed Overview of Each Product:

1. Intense Hydro Lotion: This deeply hydrating toner combines high concentrations of hyaluronic acid, vitamin C, and additional moisturizing agents to deliver a plump, dewy complexion. (Price: 4,180 JPY for 120 mL)

2. Lucent Serum: A nutrient-rich serum that combines three types of retinol with vitamin C to provide hydration and a luminous finish. (Price: 4,400 JPY for 30 mL)

3. Farming Filler Serum: This innovative serum utilizes an acetyl hexapeptide alongside microscopically fine acupuncture-like needles derived from sponges to promote firmness and elasticity in the skin. (Price: 5,280 JPY for 30 mL)

4. Clear Toning Sheet Mask: Infused with vitamin C, glutathione, and azelaic acid, this mask targets enlarged pores and dullness to illuminate the complexion. (Price: 660 JPY for one; 2,640 JPY for four)

5. Tightening Sheet Mask: Featuring secretome for enhanced hydration and elasticity, this high-adhesion mask promises a rejuvenated skin appearance. (Price: 715 JPY for one; 2,860 JPY for four)

Usage Instructions

Begin your skincare routine by applying the toner, followed by your preferred serum, and conclude with a sheet mask for a specialized treatment tailored to your unique skin desires.

About #HighQualityBeauty Series

The Pixcella brand is part of a private label series designed by Matsukiyo Kokokara & Company, representing three pillars: #customerSensitivity, #developedWithPride, and #sophisticatedProduct. This series aims to deliver innovative beauty solutions that transcend conventional drugstore offerings.

For further inquiries, customers can contact Matsukiyo Kokokara & Company’s customer service at 0120-845-533, available daily from 9:00 AM to 10:00 PM.