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Riyadh Air and Loyalty Juggernaut: A New Era in Airline Loyalty Programs

Riyadh Air, the newly launched national airline of Saudi Arabia, is taking a significant step forward in the travel sector by partnering with Loyalty Juggernaut, Inc. (LJI), a leading innovator in loyalty technology. The announcement was made at the Arabian Travel Market in Dubai, marking the beginning of a transformative phase for the airline as it gears up to redefine customer loyalty experiences.

The collaboration is centered around the development of a next-generation digital loyalty program, which promises to be as modern and dynamic as the Riyadh Air brand itself. This program will leverage LJI’s advanced GRAVTY® platform, designed to provide a seamless, personalized, and rewarding experience for travelers worldwide.

Vincent Coste, the Commercial Director at Riyadh Air, highlighted the commitment of the airline to set new standards in customer experiences. He stated that the GRAVTY® platform empowers Riyadh Air to craft a loyalty program that aligns with the airline's ambitious vision, innovation, and scale. With real-time engagement, AI-driven personalization, expanded partnerships, and dynamic earning and redemption opportunities, the new program aims to redefine traditional loyalty concepts for a new generation of travelers.

Moreover, the GRAVTY® platform is tailored for scalability and innovation, utilizing a modular architecture that prioritizes APIs. This design not only accelerates deployment but also ensures sustained growth and effortless integration within Riyadh Air’s broader digital ecosystem, enhancing the overall travel experience.

“I am honored to collaborate with Riyadh Air on this historic initiative,” said Shyam Shah, CEO of Loyalty Juggernaut. He emphasized that the mission of Loyalty Juggernaut is to transform loyalty into a strategic growth engine. The cutting-edge capabilities of GRAVTY® will enable Riyadh Air to deliver extraordinary value to its customers and partners, establishing a new benchmark for airline loyalty programs.

The anticipated launch of this new loyalty program is scheduled ahead of Riyadh Air's inaugural flights, marking it as a foundational element of the airline’s broader growth and loyalty strategy. This partnership embodies a shared vision to cultivate a loyalty experience that transcends mere points and miles, fostering lasting emotional connections with travelers at every touchpoint.

About Riyadh Air

Riyadh Air represents Saudi Arabia’s modern approach to aviation, aiming to connect the Kingdom with over 100 destinations globally. With its headquarters in Riyadh and backed by the Public Investment Fund (PIF), the airline is dedicated to providing exceptional and technologically advanced travel experiences that reflect the future of air travel.

About Loyalty Juggernaut

Loyalty Juggernaut, headquartered in Palo Alto, California, is a leading B2B SaaS provider of cutting-edge loyalty and customer acquisition solutions. Its flagship product, the GRAVTY® platform, powers some of the most innovative loyalty ecosystems worldwide, enabling clients across sectors like airlines, retail, hospitality, and financial services to transform their loyalty initiatives into measurable strategic growth drivers.

With this initiative, Riyadh Air and Loyalty Juggernaut are not only setting the standard for airline loyalty programs but are also paving the way for a more engaging and rewarding travel experience in the future.