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Value Create Launches Official Podcast: "Culture on Air"

Value Create, based in Shibuya, Tokyo, recently unveiled its official podcast titled "Culture on Air." This initiative aims to shed light on the often overlooked asset of organizational culture and its central role in enhancing corporate value. In today's rapidly changing business environment, where traditional strategies and systems alone can't assure sustainable growth, understanding and nurturing organizational culture is becoming increasingly crucial.

The podcast poses a provocative question: "Is organizational culture the cornerstone of creating enterprise value?" Each episode features riveting discussions with various business executives and practitioners, delving into the intricate relationships between organizational culture and the values created at the individual, team, and societal levels.

Since its inception in 2001, Value Create has prioritized the understanding of "organizational assets" as invisible resources that underpin corporate value, with organizational culture at its heart. However, a unified theory connecting organizational culture to value creation remains elusive, as the impacts vary across different companies and are shaped by industry backgrounds, histories, and management philosophies. The engaging dialogues in this podcast aim to unravel these complex relationships.

Podcast Overview

• - Podcast Name: Culture on Air
• - Launch Date: February 27, 2026
• - Available On: Spotify, Apple Podcast, and Amazon Music Podcast

Meet the Hosts

Chet (Akira Sato)
A former analyst at Nomura Securities, Chet was recognized as a top analyst before transitioning into IT investment research. In 2001, he co-founded Value Create and has since served as an advisor to several listed companies. A jazz enthusiast, he frequently appears on the Marui Group's "Research Pod" podcast.

Mao
Having studied management of culture and marketing at Hitotsubashi University, Mao joined Value Create in 2023. She supports clients in enhancing their corporate and investor relations messaging. An advocate of performing arts, she continues to explore new connections between theater and daily life through events at Value Create's office,