Cob Launches Sorghum-Based Tortilla Chips to Reinvent Snacking Aisle

Cob's Bold Move into the Tortilla Chip Market

Cob Foods, a pioneering snack brand co-founded by tennis legend Novak Djokovic, is changing the game with an innovative product: sorghum-based tortilla chips. Set to transform the snacking landscape, these chips are designed to match the crunch and flavor of traditional tortilla chips while eliminating corn entirely from the equation.

The Launch of Sorghum Tortilla Chips

As of June 2026, Cob's new tortilla chips hit the market, offering a product made from just three simple ingredients: sorghum, avocado oil, and pink salt. Not only are these chips gluten-free and non-GMO, but they are also free from lectins and seed oils, making them a clean and health-conscious snack choice. Beyond their impressive nutritional profile, the chips have earned the Clean Label Project's Purity Award, signifying their rigorously tested compliance with health standards concerning pesticide residues and heavy metals.

Jess Davidoff, the visionary founder and CEO of Cob, expressed her excitement about this product, stating, "Corn had a good run. We built Cob to prove that sorghum can do everything corn does, and do it better. The tortilla chip is the next chapter of that story." This statement encapsulates the company's commitment to transforming perceptions about sorghum, positioning it as a versatile and nutritious alternative.

Discovering Sorghum: A Superfood

The backstory of Cob is as compelling as its product line. After facing significant health challenges with her son due to a corn allergy, Davidoff recognized the prominence of corn in the American diet. This realization sparked her mission to find a corn-free alternative, leading to the founding of Cob. Novak Djokovic joined the venture as a co-founder and lead investor, reflecting a shared commitment to clean eating and enhancing health through nutritious food.

Sorghum, as an ancient grain, is rich in essential nutrients, including antioxidant polyphenols, prebiotic fibers, and minerals like magnesium, iron, and zinc. Its low glycemic index makes it a desirable option for health-conscious consumers. Moreover, this drought-resistant grain requires minimal water for cultivation, supporting sustainability and regenerative agriculture practices, unlike corn, which has become one of the most pesticide-treated crops in the country.

Expanding the Cob Lineup

This tortilla chip marks a significant expansion for Cob, building on the success of its flagship product: sorghum popcorn. Available in several flavors like Cacio e Pepe and Seriously Cheesy, the popcorn has garnered praise from notable publications including Food & Wine and Bon Appétit. The goal of Cob remains clear: to create delicious snack options with simple, wholesome ingredients that align with consumers’ values.

Davidoff emphasizes the brand's mission: "Our vision is to create insanely delicious sorghum-based snack foods and pantry staples using the same ingredients and methods you'd find in your own kitchen." With the launch of the new tortilla chips, Cob continues its commitment to revolutionizing the snack industry and providing viable alternatives for those looking to avoid corn in their diets.

Availability and Pricing

Cob's sorghum tortilla chips will become available for purchase starting late May 2026, retailing at $9.99 for a bag on their website, cobfoods.com. This pricing reflects the brand's dedication to bringing health-forward snacks to the masses without compromising on quality.

In summary, Cob Foods is setting a new standard for quality snacks with its innovative use of sorghum, leading a movement towards healthier, more sustainable eating habits. As the brand ventures into the tortilla chip space, it solidifies its role as a trailblazer in the snacking aisle, challenging the norms of corn-based products and promoting a more diverse food industry.