Yoshikei Celebrates 50th Anniversary with Media Tasting Event

Yoshikei's 50th Anniversary Media Tasting Event

To celebrate its 50th year, Yoshikei Group, a leading meal kit delivery service based in Shizuoka, Japan, is hosting a tasting event for media representatives. The event will introduce their new frozen food product line, 'YOSHIKEI SELECT', which will soon be available for consumers. This initiative embodies the theme 'Bringing Smiles from the Makers' and reflects Yoshikei's ongoing commitment to quality and customer satisfaction.

Background of Yoshikei Select

Founded in 2017, 'YOSHIKEI SELECT' was born from Yoshikei's dedication to providing high-quality meals. The brand is built on feedback from over 80% of customer evaluations indicating satisfaction with its products, and it prioritizes domestic production to ensure safety and reliability. This approach has allowed Yoshikei to establish a strong presence in the meal kit market, which has evolved significantly due to changing lifestyle patterns and an increase in dual-income households.

As busy modern lives shift, frozen foods are transforming from mere meal supplements into everyday staples on dining tables across Japan. Yoshikei recognizes this trend and aims to address changing dining habits by continuously refreshing its product lineup based on direct customer insights.

The upcoming tasting event will provide an opportunity for media guests to sample three new products while learning more about 'YOSHIKEI SELECT'. Attendees will also receive insights into the brand's philosophy and the key elements of product development that guide its offerings.

Event Details

Date: June 4, Thursday
Time: 12:00 PM to 1:00 PM
Location: Yoshikei Development Tokyo Headquarters
Address: 6F Shibahama Building, 4-9-4 Shiba, Minato Ward, Tokyo 108-0014
The venue is approximately a 5-minute walk from Toei Subway Mita Station and around 8 minutes from JR East Tamachi Station.
Attendees: Members of the media
Available Spots: First 10 companies to apply, limited to one representative per company.

Schedule

- 12:00 PM – Registration
- 12:05 PM – Introduction to the 50th Anniversary Project
- 12:15 PM – Overview of the New Products
- 12:30 PM – Tasting of New Products
- 12:40 PM – Talk Session with Development Team and Photo Opportunity
- 1:00 PM – Closing

Participation Registration

To participate in the tasting event, please send an email with the following information by June 2, 5:00 PM:

- Company/Organization Name
- Participant Name
- Contact Number
- Email Address

Email submissions should be directed to Yoshikei Development Co., Ltd. at [email protected].

Yoshikei's Legacy in Meal Kit Delivery

For nearly 50 years, Yoshikei Group has been dedicated to adapting its menu offerings to meet the evolving lifestyles of Japanese consumers, enhancing the nation's dining experience. With innovations like the 'Zero Re-delivery' campaign, Yoshikei earned the prestigious Minister of the Environment Award in the 'COOL CHOICE LEADERS AWARD 2018'. The company has also held the top position for 17 consecutive years in a sales ranking released by Nihon Ryutsu Sangyo Shimbun.
In September 2023, Yoshikei received recognition for its commitment to convenience and environmental sustainability, winning the 32nd Food Safety and Environmental Contribution Award organized by the Japan Food Newspaper. Furthermore, in November 2023, Yoshikei was awarded the 'Mother's Selection Award 2023' as a preferred service by parenting households.
Looking ahead to 2024 and beyond, Yoshikei aims to continue its legacy as a leader in reducing food waste and enhancing dining experiences, fostering joyful meals and vibrant families across Japan.

About Yoshikei Group

Company Name: Yoshikei Development Co., Ltd.
Headquarters: 1-8-30 Kuniyoshida, Suruga Ward, Shizuoka City, Shizuoka Prefecture
President: Keigo Hirano
Website: Yoshikei Official Site
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