Hisense Shines Brightly as the Official Partner of China Night at Cannes
Hisense, a leading global brand in consumer electronics and appliances, made a significant impact at the 78th Cannes Film Festival on May 15, 2025, as the official partner of China Night. This prestigious event saw Hisense transform the iconic Plage des Palmes into a dazzling display of premium entertainment and smart living technology.
As the elite of the film industry walked the red carpet, Hisense showcased its state-of-the-art U7 series 100-inch television, which captured every moment in stunning detail. Equipped with Mini-LED Pro backlight technology and the advanced Hi-View AI Engine PRO processor, this cutting-edge TV provided precise local dimming, impressive brightness, and cinematic contrast, delivering a vibrant viewing experience worthy of Cannes. Nearby, two 65-inch models brought to life the trailers of selected films using AI-enhanced contrast and vivid color reproduction, enchanting the audience with their performance.
Later, during a wine reception, guests savored perfectly chilled vintage wines presented in ASKO’s climate-controlled wine cabinet. This elegantly designed cabinet featured three independent temperature zones, wood shelves accommodating up to 190 bottles, UV-filtered glass, soft LED shelf lighting, and an RGB-lit serving area—combining functionality with style. Integrated Vivino support allowed guests to browse and select wines directly through the cabinet's interface.
Meanwhile, the C2 Ultra TriChroma laser mini projector displayed 4K videos with a brightness of 3000 ANSI lumens, transforming the lounge into a cozy cinema under the stars. Furthermore, during the event, Hisense revealed its latest PX3-PRO TriChroma laser projector at the China Film Forum, inviting attendees to experience its minimalist design and advanced projection technology.
By incorporating its flagship products into unforgettable moments during China Night, Hisense captivated guests and emphasized its commitment to delivering cutting-edge technology and refined designs to discerning audiences worldwide.
Founded in 1969, Hisense has established itself as a recognized leader in the consumer electronics and home appliance industries, operating in over 160 countries. The company specializes in high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks second globally in television shipments (2022-2024) and holds the number one position in the segment for televisions 100 inches and larger for 2023-2024. Furthermore, as the official partner of the FIFA Club World Cup 2025™, Hisense aims to foster global sports partnerships to connect with audiences worldwide.
For further insights, you may check the images associated with this event at the following links: Hisense Shines Cannes and Hisense PX3-PRO TriChroma Laser Projector.
As the elite of the film industry walked the red carpet, Hisense showcased its state-of-the-art U7 series 100-inch television, which captured every moment in stunning detail. Equipped with Mini-LED Pro backlight technology and the advanced Hi-View AI Engine PRO processor, this cutting-edge TV provided precise local dimming, impressive brightness, and cinematic contrast, delivering a vibrant viewing experience worthy of Cannes. Nearby, two 65-inch models brought to life the trailers of selected films using AI-enhanced contrast and vivid color reproduction, enchanting the audience with their performance.
Later, during a wine reception, guests savored perfectly chilled vintage wines presented in ASKO’s climate-controlled wine cabinet. This elegantly designed cabinet featured three independent temperature zones, wood shelves accommodating up to 190 bottles, UV-filtered glass, soft LED shelf lighting, and an RGB-lit serving area—combining functionality with style. Integrated Vivino support allowed guests to browse and select wines directly through the cabinet's interface.
Meanwhile, the C2 Ultra TriChroma laser mini projector displayed 4K videos with a brightness of 3000 ANSI lumens, transforming the lounge into a cozy cinema under the stars. Furthermore, during the event, Hisense revealed its latest PX3-PRO TriChroma laser projector at the China Film Forum, inviting attendees to experience its minimalist design and advanced projection technology.
By incorporating its flagship products into unforgettable moments during China Night, Hisense captivated guests and emphasized its commitment to delivering cutting-edge technology and refined designs to discerning audiences worldwide.
Founded in 1969, Hisense has established itself as a recognized leader in the consumer electronics and home appliance industries, operating in over 160 countries. The company specializes in high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks second globally in television shipments (2022-2024) and holds the number one position in the segment for televisions 100 inches and larger for 2023-2024. Furthermore, as the official partner of the FIFA Club World Cup 2025™, Hisense aims to foster global sports partnerships to connect with audiences worldwide.
For further insights, you may check the images associated with this event at the following links: Hisense Shines Cannes and Hisense PX3-PRO TriChroma Laser Projector.
Topics Entertainment & Media）
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