Infinix and Pininfarina Unite to Redefine Premium Smartphone Design

Infinix and Pininfarina: A Revolutionary Partnership in Smartphone Design

During the ongoing Business of Design Week 2025, Infinix, a rising star in the smartphone industry, announced a groundbreaking design partnership with Pininfarina, the iconic Italian design firm known for shaping some of the world's most revered automobiles. This collaboration is expected to elevate the future of premium smartphones markedly. The upcoming Infinix NOTE 60 Ultra will pave the way for this innovative alliance, showcasing a blend of cutting-edge technology and exquisite design.

Pininfarina has an illustrious history, renowned since 1930 for its exemplary craftsmanship and stunning aesthetics, from the elegant curves of the Ferrari Testarossa to the iconic silhouette of the Alfa Romeo Spider. Now, the house of Pininfarina is set to translate its legacy of luxury and performance into the realm of smartphones. The Infinix NOTE 60 Ultra, crafted in collaboration with Pininfarina, will not only serve as a remarkable chapter in the brand's story but also challenge industry standards in premium smartphone design.

In recent years, Infinix has been on a remarkable upward trajectory, achieving significant global market share and shipment increase. According to IDC's Worldwide Quarterly Mobile Phone Tracker, the company registered the highest quarter-over-quarter shipment growth in Southeast Asia in Q2 2025. By merging Pininfarina's iconic design philosophy with Infinix’s commitment to technological innovation, this partnership aims to set a new benchmark in the premium smartphone segment, providing high-end design experiences to a global audience.

Tony Zhao, CEO of Infinix, highlighted the importance of this collaboration by stating, "Working alongside prominent partners in diverse industries continually pushes Infinix towards categorizing itself as a premium brand. Our collaboration with Pininfarina marks a significant step in solidifying the design foundation for our forthcoming products, starting with the NOTE 60 series. We are dedicated to investing in high-end design and establishing a new aesthetic benchmark for our flagship offerings."

Fabio Calorio, Senior Vice President of Brands for Pininfarina, expressed his enthusiasm for the partnership, stating, "Working with Infinix on this project has granted us a fantastic opportunity to transfer Pininfarina’s legacy of design excellence into the tech sector. Our principles, grounded in the combination of beauty and performance, aim to create a lasting impact on the user experience. For nearly a century, our brand has epitomized purity, timeless design, and emotional resonance — values that align perfectly with Infinix's innovative vision."

As the two companies gear up to embark on this new chapter of premium mobile design, they will soon reveal comprehensive details about the design philosophy, features, and availability of the new device. This partnership not only reflects a meeting of worlds but also a visionary approach to smartphone design, poised to captivate consumers seeking luxury and performance in their mobile experience.

About Infinix

Founded in 2013, Infinix is an innovative brand dedicated to providing cutting-edge technology, bold designs, and exceptional performance. The brand aims to enhance everyday life through smart and enjoyable mobile experiences. Besides smartphones, Infinix has diversified its product portfolio to include TWS earbuds, smartwatches, laptops, tablets, smart TVs, and more, forming a comprehensive ecosystem of smart devices. Currently, Infinix products are available in over 70 countries and regions worldwide, encompassing Africa, Latin America, the Middle East, South Asia, and Southeast Asia.

For more info, visit infinixmobility.com.

About Pininfarina

A global icon of Italian style, Pininfarina is recognized for its unparalleled ability to create timeless beauty through values of elegance, purity, and innovation. Established in 1930, the company has evolved from a craft-focused business into an international service group, epitomizing automotive style and standing as a solid reference in industrial design, experiences, architecture, nautical design, and mobility beyond automotive contexts. Employing around 500 professionals with offices in Italy, Germany, China, and the United States, Pininfarina has been publicly traded since 1986. Over the past nine decades, the firm has designed more than 1,450 automotive and mobility projects and over 750 product and architectural projects, earning over 90 international design awards in the last decade.