Discover PEEPS® 2025 Easter Collection: Sweet New Treats Await!
Hop Into the Spring Spirit with PEEPS®
The PEEPS® brand is back to celebrate the magic of Easter with a newly designed collection for 2025. Known for its iconic Marshmallow treats, PEEPS® solidifies its position as the leading non-chocolate candy for the holiday season. This year, spring is sweeter than ever with an array of new products that are sure to delight candy lovers of all ages.
New Flavors and Festivities
Among the exciting new offerings is the Chocolate Pudding Flavored Marshmallow Bunnies. This delectable creation combines the classic marshmallow experience with a rich chocolate twist that promises to be a highlight in Easter baskets nationwide. Alongside this are the Rice Krispies Treats® Flavored Marshmallow Chicks, which blend the beloved flavors of marshmallow and crispy rice into a fun, seasonal treat. Each chick is crafted to deliver a taste that's both nostalgic and fresh!
Adding to the whimsy, Giant Bunny Pops have also made their debut. These oversized marshmallow treats, served on a colorful lollipop stick, are perfect for sharing, or perhaps just enjoying solo! Completing the delightful new lineup, the Strawberry Flavored Marshmallow Chicks are dipped in milk chocolate, ensuring that sweet tooth cravings are more than satisfied this Easter.
Egg Hunt Essentials are also on offer. The PEEPS® Egg Hunt (18 ct) brings joy to egg hunters everywhere with individually wrapped mini Yellow Marshmallow Chicks that make for excellent basket stuffers. Furthermore, PEEPS® Jelly Beans are set to brighten up Easter celebrations with flavors like marshmallow, strawberry, blueberry, and lemon. These chewy candies add a lively twist to the traditional candy scene.
Exclusive Retail Offerings
PEEPS® isn't just stopping at the nationwide rollout; they'll also offer exclusive flavors at specific retailers, highlighting their commitment to creating unique experiences. For instance, Walmart will feature Breyers Cookies & Cream Flavored Marshmallow Chicks and a larger Egg Hunt (36 ct), which includes more colorful marshmallow chicks for egg-seeking fun.
For those seeking something out of the ordinary, Dollar Tree will showcase Tropical Punch Flavored Marshmallow Bunnies, bringing a taste of the tropics to the springtime festivities. Meanwhile, Kroger stores will offer Cinnamon Churro Flavored Marshmallow Chicks, perfect for those who enjoy a sweet cinnamon twist in their treats.
Making Sweet Memories
Caitlin Servian, PEEPS® Brand Manager, expressed excitement about expanding their offerings. “We’re delighted to continue being a cherished part of Easter traditions with our 2025 collection,
Topics Consumer Products & Retail）
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