FamilyMart Launches New Ohtani Campaign for Special Discounts Starting March 6, 2026

FamilyMart Reintroduces Popular Ohtani Discount Campaign

FamilyMart, headquartered in Minato, Tokyo, is known for its strong community ties and innovative approach to convenience. As the company prepares to celebrate its 45th anniversary in September 2026, it launches the much-anticipated campaign called "Ohtani's FamilyMart Omusubi Discount 2026," starting March 6, 2026. This campaign not only aims to celebrate the incredible talent of Japanese baseball player Shohei Ohtani but also seeks to provide delicious, affordable options for fans.

Just like last season, where the campaign received an enthusiastic response, fans can look forward to this year's edition, which coincides with Ohtani's contributions as a dual-threat player. With Ohtani's impressive performance attracting immense popularity, the initiative is expected to capture the same spirit and excitement. During the campaign duration, a total of 580,000 discount coupons will be available to eager fans.

Campaign Mechanics

The campaign will run concurrently with the official games featuring Ohtani throughout the 2026 season, spanning from March 6 to the anticipated conclusion on November 2. The excitement peaks as fans can obtain a 50 yen discount coupon for rice balls at FamilyMart after each game, should Ohtani hit a home run or secure a victory as a pitcher. Fans will need to act quickly, as only 10,000 coupons will be available per game on a first-come, first-served basis via FamilyMart’s official Twitter account @famima_now.

It’s important to note that scoring multiple home runs in a single game or hitting a home run while being the winning pitcher will still limit coupon distribution to 10,000 per game. The campaign may undergo changes or be terminated without prior notice, ensuring that fans are always kept on their toes.

For more details, fans can check out the special campaign site here: FamilyMart Ohtani Discount Campaign.

Exciting New Products

In addition to the discount program, FamilyMart is also excited to announce the launch of its "New Omusubi Japan" campaign, led by Ohtani himself. Starting March 3, 2026, fans can look forward to the release of three new large rice ball products. This series, known as "The Big Omusubi," promises an expanded portion size, being approximately 1.5 times larger than standard offerings, while maintaining a flavorful and fluffy texture.

- Big Omusubi with Mentaiko and Salmon Mayonnaise – This rice ball features a delectable blend of mentaiko and rich salmon mayonnaise, priced at 320 yen (345 yen with tax).
- Big Omusubi with Mayonnaise and Pork Soboro – A delightful pork and egg combination, also at 320 yen (345 yen with tax).
- Big Omusubi with Kombu and Tuna Mayonnaise – This dish combines savory kombu with a juicy tuna mayo filling, available for 297 yen (320 yen with tax).

Additionally, classic rice ball options will see a volume boost. Signature flavors like Shichikin® Mayonnaise and True Kombu will have their filling increased by about 1.5 times while prices remain unchanged, providing great value. These new offerings aim to satisfy the desires of every customer, ensuring unmissable taste at a reasonable price.

Looking Forward

As FamilyMart continues its commitment under the motto, "You, Convenience, FamilyMart," the company is focused on offering value and promoting a sense of community. The upcoming Ohtani discount campaign and new product releases reflect its dedication to culinary enjoyment, customer satisfaction, and celebration of local heroes. Now is the time for fans to rally around their favorite player and enjoy delicious omusubi at FamilyMart!

For updates and promotions, be sure to follow FamilyMart across their social media channels and not miss out on any exciting offerings.

Conclusion

The "Ohtani's FamilyMart Omusubi Discount 2026" campaign is set to revolutionize the experience of enjoying your favorite rice balls while cheering for an extraordinary athlete. FamilyMart invites everyone to participate, savor the moment, and celebrate the sport of baseball while relishing delightful culinary creations.

Whether you’re a longtime fan or new to the scene, make sure to join in all the excitement at FamilyMart!