Koh Gen Do Supports UMA WANG's Paris Fashion Week Event with Timeless Beauty
Koh Gen Do, a prominent name in natural cosmetics, took center stage during the recent Paris Fashion Week held on March 5, 2026, at the Le Cercle National des Armées in the 8th arrondissement. The brand proudly supported the makeup team led by Asami Kawai for UM A WANG’s Autumn/Winter collection for 2026-2027. This season's inspiration goes beyond the opera stage itself; it stems from the 'waiting time' surrounding performances, encapsulating the emotions and tension felt in those fleeting moments before the curtain rises.
In alignment with Uma Wang's commitment to timelessness and sustainability, Asami Kawai emphasized makeup looks that harmonize with each model's unique features and styles, rather than relying on transient trends. The overall makeup aesthetic was unified with a beige monochromatic palette and semi-matte textures, successfully embodying the essence of classical beauty.
Kawai shared insights into her process, noting that even a morning shower may not fully cleanse the previous day's makeup. To ensure a clean slate for makeup application, she uses a cleansing lotion that not only clears the skin but is also designed for optimal hydration, perfect for the often dry skin of models. This attention to detail ensures that foundation application results in a flawless finish.
After cleansing, Kawai applies ITEM_THE SPA Cleansing Lotion to prepare the skin. She emphasizes the importance of starting slowly and with care, expressing positive affirmations as she massages the milk into the models’ faces. This gentle massage technique, focusing from the center of the face outward and opening the lymphatic pathways, promotes relaxation, eases tension, and enhances radiance and clarity.
On the day of the show, Kawai noticed that some models appeared a bit pale, prompting her to choose a pink primer to infuse a healthy glow. She praised the effectiveness of Koh Gen Do products, highlighting the brand's ability to enhance results effortlessly. The fermented liquid foundation provides both coverage and a dewy finish, showcasing a hybrid effect that never fails to impress.
The finishing touch for each model involved using The Powder, which is known for its long-lasting wear that harmonizes with the skin’s natural oils, making touch-ups more manageable throughout the day. Kawai's approach ensures that the looks are consistent across different skin tones, establishing a timeless presence on the runway.
"Makeup is a significant task, directly interacting with someone’s skin without prior familiarity is a heavy responsibility," Kawai remarked. Her unwavering trust in Koh Gen Do products stems from their commitment to quality and a philosophy rooted in using no mineral oils and embracing an all-natural approach. She finds assurance in the performance and feel of Koh Gen Do, stating it’s an irreplaceable part of her makeup kit.
Koh Gen Do was founded in 1986 in the upscale neighborhood of Azabu-Juban in Tokyo, striving to merge skin-friendliness with functionality. Offering minimal burden on the skin while delivering long-lasting beautiful finishes, the brand has gained trust among industry professionals, being used in over 1,506 films, dramas, and theatrical plays worldwide as of March 2026.
For those intrigued by Koh Gen Do's offerings, you can explore more on their official website or shop online at their e-commerce platform. The brand continues to innovate while maintaining its core values, proving to be a timeless choice for those who prioritize skin health and beauty aesthetics in their makeup products.
Official Website: Koh Gen Do
Online Shop: Koh Gen Do Shop
Contact Information: Koh Gen Do, 0120-700-710, Located at 8-3-16 Nishi-Gotanda, Shinagawa-ku, Tokyo, Japan.
In alignment with Uma Wang's commitment to timelessness and sustainability, Asami Kawai emphasized makeup looks that harmonize with each model's unique features and styles, rather than relying on transient trends. The overall makeup aesthetic was unified with a beige monochromatic palette and semi-matte textures, successfully embodying the essence of classical beauty.
Kawai shared insights into her process, noting that even a morning shower may not fully cleanse the previous day's makeup. To ensure a clean slate for makeup application, she uses a cleansing lotion that not only clears the skin but is also designed for optimal hydration, perfect for the often dry skin of models. This attention to detail ensures that foundation application results in a flawless finish.
After cleansing, Kawai applies ITEM_THE SPA Cleansing Lotion to prepare the skin. She emphasizes the importance of starting slowly and with care, expressing positive affirmations as she massages the milk into the models’ faces. This gentle massage technique, focusing from the center of the face outward and opening the lymphatic pathways, promotes relaxation, eases tension, and enhances radiance and clarity.
On the day of the show, Kawai noticed that some models appeared a bit pale, prompting her to choose a pink primer to infuse a healthy glow. She praised the effectiveness of Koh Gen Do products, highlighting the brand's ability to enhance results effortlessly. The fermented liquid foundation provides both coverage and a dewy finish, showcasing a hybrid effect that never fails to impress.
The finishing touch for each model involved using The Powder, which is known for its long-lasting wear that harmonizes with the skin’s natural oils, making touch-ups more manageable throughout the day. Kawai's approach ensures that the looks are consistent across different skin tones, establishing a timeless presence on the runway.
"Makeup is a significant task, directly interacting with someone’s skin without prior familiarity is a heavy responsibility," Kawai remarked. Her unwavering trust in Koh Gen Do products stems from their commitment to quality and a philosophy rooted in using no mineral oils and embracing an all-natural approach. She finds assurance in the performance and feel of Koh Gen Do, stating it’s an irreplaceable part of her makeup kit.
Koh Gen Do was founded in 1986 in the upscale neighborhood of Azabu-Juban in Tokyo, striving to merge skin-friendliness with functionality. Offering minimal burden on the skin while delivering long-lasting beautiful finishes, the brand has gained trust among industry professionals, being used in over 1,506 films, dramas, and theatrical plays worldwide as of March 2026.
For those intrigued by Koh Gen Do's offerings, you can explore more on their official website or shop online at their e-commerce platform. The brand continues to innovate while maintaining its core values, proving to be a timeless choice for those who prioritize skin health and beauty aesthetics in their makeup products.
Official Website: Koh Gen Do
Online Shop: Koh Gen Do Shop
Contact Information: Koh Gen Do, 0120-700-710, Located at 8-3-16 Nishi-Gotanda, Shinagawa-ku, Tokyo, Japan.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.