Y. & SONS Unveils Its Stunning Summer 2025 Yukata Collection with Tradition and Modernity

Discover Y. & SONS' Summer 2025 Collection

Y. & SONS, a brand born under the concept of a 'kimono tailor' by Yamato Corporation, has recently unveiled its new yukata line for the summer of 2025. This collection promotes a unique fusion of traditional craftsmanship and modern design sensibilities, developed in collaboration with artisans from Japan and abroad. The collection focuses on providing comfortable summer wear that aligns with contemporary lifestyles.

A New Approach to Yukata

The latest offerings include specially designed yukata that are perfect for enjoying the summer heat. New to the collection is the 'Shimeobi,' a belt that combines ease of tying with elegance, making it user-friendly for newcomers.

Additionally, the collection showcases exquisite leather sandals crafted in collaboration with JUTTA NEUMANN, as well as geta sandals made in partnership with local artisans from various regions in Japan, focusing on quality and comfort.

Embracing Tradition with Modern Styles

Y. & SONS endeavors to create garments that allow wearers to enjoy the hot summer months while remaining stylish. The artisanship involved includes careful selection of materials, weaving techniques, and dyeing processes. The yukata features original patterns dyed with 'Chusen' technique from Hamamatsu, Shizuoka, which has historical roots in the region. The 'Inonome' pattern, believed to bring fortune and ward off evil, is applied here, illustrating significant cultural heritage.

Notable Designs

One standout is the 'Ito Jakuchu Series,' which features motifs inspired by the renowned Japanese artist. The new 'Enko Tekitouzu' design depicts three monkeys reaching for peaches, showcasing the intricate detail characteristic of Jakuchu's work. This attention to detail continues to set Y. & SONS apart in the yukata market.

Furthermore, the collection includes open-collared shirts and versatile pants made from high-quality fabrics borrowed from traditional designs, ensuring comfort without sacrificing style.

Introducing the Shimeobi

Recognizing the challenge many face with tying obi, Y. & SONS has developed the Shimeobi — a modern take on traditional obi that simplifies the dressing process. With a versatile design akin to the 'Datejime,' the Shimeobi combines the formal elegance of a traditional belt with the ease of a more modern style. Its launch is anticipated to be a game-changer for kimono wearers everywhere.

Footwear That Complements Yukata

To elevate the complete look, Y. & SONS presents shoes that blend Japanese craftsmanship with modern comfort. They offer geta, sandals, and customized pieces from JUTTA NEUMANN, known for their quality leather products. The 'Alice' sandal, available in two colors, is constructed using vegetable-tanned leather, ensuring a beautiful patina develops over time — a characteristic cherished by fans of fine leatherwear.

The collaboration extends to artisans from other Japanese regions known for their own unique types of footwear. For example, geta from Hita, Oita, are made of cedar wood reflecting their local tradition, while the vibrant 'Gujo' geta strengthens the experience of the famous Gujo Odori festival — a cultural gem celebrated annually.

Availability and Customer Engagement

The swim into summer 2025 has caught many eyes, emphasizing the rich interplay of tradition and contemporary aesthetics. The full range of products, including yukata, obis, and accessories, is accessible at Y. & SONS' flagship stores in Kanda and Kyoto, along with their online store. As the brand expands globally, they are set to open a permanent store in Paris, further introducing Japanese craftsmanship to the world.

For inquiries, customers can reach out to Y. & SONS for an engaging shopping experience:

- Kanda: 2-17-2 Sotokanda, Chiyoda-ku, Tokyo | Phone: 03-5294-7521
- Kyoto: 586-2 Nakanomachi, Nakagyo-ku, Kyoto | Phone: 075-256-4090

With their offerings set to redefine summer fashion, Y. & SONS continues to encourage individuals to embrace the elegant and intricate world of kimono while celebrating modern ease.

For more about their collections, visit Y. & SONS Official Website. Follow them on Instagram at @yandsons for the latest updates!