#Shanghai #Japan #POPPY #Jing An Kerry Centre

POPPY's Third Pop-Up Store in Shanghai

Starting June 28, 2025, the renowned apparel brand POPPY has launched its third pop-up store in the bustling city of Shanghai, located in the prestigious Jing An Kerry Centre, an area known for its luxury and trendsetting brands. This latest venture signifies the brand's growing popularity and dedicated fan base in China.

Record-Breaking Attendance

On the opening day, POPPY recorded an impressive 135% increase in foot traffic compared to its previous pop-up events in Shanghai, marking it as the most successful launch the brand has had in the city to date. This soaring attendance reflects a strong expectation and enthusiasm surrounding the POPPY brand, illustrating the excitement consumers feel toward its creative offerings.

A Month of Waku Waku

The pop-up store is set to run for an extended period of one month, until July 27, 2025, allowing ample time for both locals and tourists to experience POPPY's unique vibe. The thematic message, 'Embrace Your Waku Waku,' encapsulates the brand's vision of celebrating joy and adventure in everyday life. POPPY seeks to inspire its customers to maintain their sense of wonder and imagination, encouraging them to embrace positivity, even in the face of uncertainty.

Furthermore, the store is designed to be an immersive experience, complete with beautifully decorated interior spaces, attractive photo spots, fitting rooms, and more, all crafted to enhance the shopper's journey. Whether you are trying on the latest styles or snapping photos to share on social media, visitors can expect a delightful experience that ignites their imagination.

POPPY's Vision

POPPY believes that 'Waku Waku'—an expression that conveys a sense of eager anticipation—can manifest not just as a blissful moment but also as a motivation to pursue future possibilities despite any fears or doubts. The brand's philosophy encourages individuals to hold on to their youthful sense of wonder and engage their imagination in every aspect of daily life.

POPPY aims to be a supportive ally through the ups and downs, always inspiring its audience to dream big and embrace what lies ahead.

Visit the Store

For those in Shanghai or planning to visit, don't miss this exclusive opportunity to explore the third pop-up store, located in:

Venue Information

• - Name: POPPY POP-UP STORE in Shanghai
• - Duration: June 28, 2025 - July 27, 2025
• - Location: Zone, B1, Jing An Kerry Centre

1515 Nanjing West Rd., South Wing, B1F, Jing An District, Shanghai

You can also explore more about the brand through their official website POPPY Official Site and their engaging Instagram profile POPPY Instagram.

With this pop-up store, POPPY is not just showcasing its apparel but also delivering a message of joy, inspiration, and imagination. As the pop-up unfolds over the coming weeks, stay tuned for updates, new collections, and events that will surely amplify the excitement surrounding POPPY in Shanghai!