Endless Recycling Initiative
2026-02-25 02:01:12

Endless Corporation's Efforts in Accessory Recycling and Donation for Vaccination Support

Endless Corporation's Commitment to Sustainable Development



Introduction
In a remarkable display of corporate responsibility, Endless Corporation, well-known for crafting and retailing beads and accessory parts, has initiated a substantial project aimed at promoting sustainability through the collection and donation of unwanted accessories. Led by CEO Shou Eki-fu, the effort corresponds with the company's alignment to the Sustainable Development Goals (SDGs) and emphasizes its dedication to social contributions.

The Recycling Campaign
From December 1 to December 31, 2025, Endless Corporation conducted an accessory collection campaign across 128 locations, which included 53 PARTS CLUB stores, 65 LUNA EARTH stores, 9 ruinas outlets, and all Mira LABO shops. Over the collected duration, approximately 50.8 kg of items were donated.

The accessories collected during this campaign will play a crucial role in supporting the Reborn Project, operated by GoodService Co., Ltd. This project seeks to export used items to developing countries and sell them locally, with a portion of the sales proceeds designated for purchasing vaccines. Through this initiative, the company aims to donate vaccines to children in Myanmar, Laos, Bhutan, and Vanuatu.

Impact of the Donation
Thanks to the generous contributions of participants, the donation is expected to translate into about 1450 to 1820 vaccine doses for beneficiaries in need. This significant impact reflects the combined efforts of the community and the corporation, demonstrating that even small contributions can generate substantial change.

Collaboration Opportunities
Endless Corporation is not only focused on its internal recycling efforts, but it is also actively seeking collaboration with both organizational and corporate partners who share their vision of promoting sustainable practices. Interested entities are encouraged to reach out through the company's inquiry form available on their website.

How to Donate
Recognizing that some customers may find it difficult to visit collection boxes at stores, Endless Corporation has also announced a mail-in donation option. Contributors can send their unwanted accessories to:

Endless Corporation
Attn: Accessory Recycling
1-20-1 Yanagibashi, Taito-ku, 6F
Tokyo, 111-0052, Japan

  • - When sending items, donors are encouraged to be mindful of the types of accessories that are acceptable for recycling. The company accepts a variety of items beyond their own product line, promoting inclusivity in their Mother Earth initiative.
  • - Donors are advised to pack items in a single bag without individual packaging and to provide their own shipping boxes.
  • - There is no need for advance notice of shipment, however, shipping costs will be borne by the contributor.

Conclusion
Endless Corporation exemplifies how businesses can unify commercial objectives with philanthropic goals, demonstrating a powerful model for corporate responsibility in the contemporary market. This initiative not only addresses environmental issues but also actively contributes to global health efforts. As the program continues to develop, it stands as a testament to the company's commitment to its community and the planet. By promoting collective actions through accessory recycling, Endless Corporation truly embodies the essence of sustainable business practices.


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Topics Consumer Products & Retail)

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