#USA #Batteries Plus #Hartland #Franchise Award #Franchise Development

Batteries Plus Shines in Franchise Development with STAR Award

Batteries Plus, a leader in the specialty battery franchise sector, has recently been honored with the Franchise Development Website Award at the 2024 STAR Awards presented by Franchise Update Media. This accolade recognizes the company's efforts in enhancing its franchise development website, making it a compelling resource for potential franchisees seeking opportunities in the industry.

The STAR Awards, an annual tradition, spotlight franchises that demonstrate excellence across various domains including lead generation, recruitment, and implementation of best practices in franchising. Batteries Plus's recognition comes as a result of significant updates made to its development website, aimed at addressing the key concerns and requirements of prospective investors.

The franchise's updated website effectively highlights the advantages of becoming a Batteries Plus franchisee, thereby attracting a more engaged visitor base. Key enhancements not only increased web traffic but also allowed the company to analyze conversion rates and the quality of leads generated. Notably, Batteries Plus can now identify potential candidates whose backgrounds align with its target demographic and specific geographic locations.

Victor Daher, the VP of Global Franchise Development at Batteries Plus, emphasized the importance of these enhancements, stating, "Our recognition is a clear reflection of our ongoing commitment to improving our franchise development strategies. We understand that an effective website is crucial, as it often serves as the first point of contact for potential franchisees. By revamping our franchise site, we've succeeded in enhancing the experience and interest of prospective operators."

This award is just one of several accolades Batteries Plus has garnered in 2024. The company was previously inducted into Entrepreneur's Franchise 500® Hall of Fame and has made notable appearances on lists for the Franchise 500® rankings and Top Brands for Multi-Unit Owners. Furthermore, it continues to thrive with over 700 locations nationwide, paving the way for future growth.

Awards Criteria and Evaluation

The STAR Awards distinguished franchises based on their performance in key areas including Franchise Development Websites and Online Lead Form Submission as well as Telephone Follow-Up across various investment tiers. Evaluation was conducted through a mystery shopping system, where evaluators posed as potential franchisees and interacted with over 90 brands.