ASKO Celebrates 75 Years of Scandinavian Innovation at Milan Design Week

Celebrating 75 Years of Innovation: ASKO at Milan Design Week

ASKO, the renowned Scandinavian brand specializing in high-end kitchen and laundry appliances, is commemorating its 75th anniversary at the Milan Design Week. This year's event, hosted from April 8 to 13, serves as a platform for ASKO to unveil revolutionary home appliances that echo its legacy of innovation.

The journey began 75 years ago when a young Swedish farmer invented the first washing machine, laying the foundation for the company that is now leading the charge in integrating modern technology with elegant design. During Milan Design Week, ASKO is showcasing a remarkable lineup of its latest innovations, including the award-winning NYACRAFT ovens featuring Celsius°Cooking™ technology, the Nordic Fresh 2.0 refrigerator, and the Scandinavian Laundry Care 2.0 washing machine—each presented in unique installations created in collaboration with Marmo Arredo.

In an exclusive editorial partnership with VOGUE Adria, ASKO has also highlighted its new line of washing machines in a feature shot at the historical Läckö Castle, near Lidköping, Sweden—the birthplace of its first washing machine. The striking visuals will feature prominently in the inaugural issue of VOGUE LIVING, unveiled during the Milan event.

ASKO continues to set high standards in both functionality and design, producing energy-efficient laundry systems and innovative kitchen solutions. The display at Milan Design Week reflects ASKO's design ethos—Attention to Detail—synonymous with meticulous craftsmanship and advanced innovations. This results in products that are not only aesthetically pleasing but also serve essential functions in daily life.

The showcased appliances, including new platforms in laundry, refrigeration, and ovens, have garnered the prestigious iF Design Award for 2025. The ASKO Scandinavian Laundry Care 2.0, equipped with the Steel Seal™ washing machine, represents ASKO's dedication to hygiene and sustainability through intelligent innovations.

Furthermore, ASKO's built-in and freestanding cooling appliances are designed to be both functional and elegant, emphasizing the Kitchen Fit installation features of the freestanding range. The NYACRAFT ovens from ASKO's Celsius range offer a perfect blend of precision and versatility, equipped with advanced functionalities and available in both framed and glass versions.

The ASKO exhibition – A History of Innovation – welcomes visitors daily from April 8 to 13 from 10 AM to 5 PM at Via delle Erbe 2a, Milan, in the Brera design district.

For over 75 years, ASKO has been committed to marrying traditional Scandinavian design with cutting-edge technologies and innovations, producing high-quality products designed to enhance life while being conscious of both human health and the planet. This pursuit of quality, design, innovation, and environmental care has paved ASKO's way through a journey filled with incredible successes, pioneering inventions, and memorable milestones—from the invention of the very first washing machine to earning prestigious awards for design and eco-friendly innovations in smart cooking and sustainable design.

In celebrating this remarkable anniversary, ASKO invites the world to experience the culmination of its legacy at one of the design industry's most influential gatherings.