#Japan #Shibuya #Mazda CX-5 #Haruka Ayase #New Car Launch

Haruka Ayase Takes Center Stage for MAZDA CX-5 Launch

Mazda Motor Corporation has officially unveiled the highly anticipated MAZDA CX-5, set to hit the market on May 21, 2026. In a vibrant launch event held on the same day, renowned actress and newly appointed brand ambassador Haruka Ayase captivated the audience with her charm and enthusiasm.

Haruka Ayase Becomes Brand Ambassador

The launch event saw Ayase take to the stage, following her announcement as Mazda's brand ambassador. President and CEO Masahiro Kogoro expressed his admiration for Ayase's authentic personality and warmth, which resonates with Mazda's core values. The event featured a formal ceremony where Ayase received her ambassador certificate from Kogoro, solidifying her role within the brand. Excited about her new responsibility, Ayase stated, “I hope to inspire everyone's passion for driving together with Mazda.”

Ayase's First Task: Live Reporting on the CX-5

In her inaugural assignment as brand ambassador, Ayase conducted a live report highlighting the remarkable features of the CX-5. As she stepped inside the vehicle, she exclaimed, “The display is huge and very impressive! With such a large screen, I can imagine enjoying movies or dramas from the back seat.” Taking a seat in the back, she added, “There’s plenty of room for me to stretch my legs! It’s really spacious!” Through her engaging live report, Ayase effectively conveyed the allure of the CX-5.

Fulfilling Wishes with the CX-5

Embodying the CX-5's concept of “fulfilling your wishes with a five-star experience,” Ayase shared her aspirations for the year. When asked what she wanted to do, she enthusiastically declared her desire to go camping and began loading camping gear, including a tent and fishing rods, into the CX-5’s spacious trunk. “Everything fits perfectly, and there seems to be even more space available!” she joyfully noted. Moreover, she expressed another wish to travel with her pets, adding a pet carrier to the trunk, leaving viewers assured that the CX-5 has ample room for everything one might need.

Unveiling the CX-5 Vision

During the event, President Kogoro delivered a presentation on the CX-5’s unique features and Mazda's future direction. He noted the immense popularity of the vehicle since its launch in 2012, which has led to over 5 million satisfied customers worldwide. Kogoro emphasized the brand's commitment to addressing customers' desires, enhancing safety and comfort, and delivering exhilarating experiences with every drive. He concluded his address by stating, “We hope the CX-5 enriches your daily life and inspires new adventures on the road.”

Insights from the Development Team

Attendees were treated to a presentation by the chief developer, Koichiro Yamaguchi, and chief designer, Takanori Tsubaki, who shared their vision for the new CX-5. They explained that their goal is to enhance daily life, making every journey enjoyable, and providing comfort and excitement, no matter the occasion. Tsubaki highlighted the CX-5's adaptable design suitable for various activities, from daily commutes to weekend getaways. Meanwhile, Yamaguchi discussed the importance of creating a bright and comfortable interior along with a spacious, functional trunk that meets everyday needs. They stressed that the CX-5 is equipped with cutting-edge technology designed to ensure driver focus and elevate the overall driving experience.

Event Details

The launch event for the new MAZDA CX-5 took place at Shibuya Hikarie Hall on May 21, 2026, with sessions held from 12:30 PM to 1:00 PM and 2:30 PM to 3:30 PM. The roster of speakers included brand ambassador Haruka Ayase, CEO Masahiro Kogoro, chief developer Koichiro Yamaguchi, and chief designer Takanori Tsubaki, all contributing to a memorable and impactful day for Mazda enthusiasts and the automotive community alike.