#Japan #Tokyo #BtoB Conference #Only Story #Tetsuya Hirano

BtoB Meetings Conference 2026 Summer

On July 22, 2026, OnlyStory Co., Ltd., a leading platform for matching decision-makers in Japan, will host the highly anticipated online conference, "BtoB Meetings Conference 2026 Summer." Tetsuya Hirano, the company's CEO, will be speaking at 12:50 PM, sharing groundbreaking insights on the purchasing behaviors of over 1,000 executives. This conference aims to bridge the gap between sales and marketing to enhance deal acquisition in the BtoB landscape.

Conference Overview

The event will be organized by Raksu Co., Ltd., alongside 15 other companies, making this conference one of the largest online gatherings for BtoB professionals. The main theme focuses on eliminating the costs associated with the divide between sales and marketing. With significant shifts in purchasing decision structures within BtoB business, understanding how this impacts lead generation is crucial to maximizing conversation rates.

Theme

"Removing the Major Costs Associated with the Wall Between Sales and Marketing to Optimize Deal Acquisition"
As decision-making processes evolve, many potential leads are well into their journey before sales teams have any interaction with them. This has led to a common challenge within companies where leads are present, yet conversion rates remain stagnant. The disconnect between sales and marketing, where sales teams criticize the quality of leads provided by marketing while marketing feels sales teams do not effectively follow up, contributes heavily to this issue.

During the conference, experts from 15 companies will delve into this issue and provide a comprehensive roadmap for deal acquisition that will be necessary for businesses in the latter half of 2026.

Event Details

• - Event Name: BtoB Meetings Conference 2026 Summer
• - Date: July 22, 2026, from 10:00 AM to 4:50 PM
• - Format: Online (via Zoom)
• - Cost: Free
• - Capacity: 400 participants (first come, first served)
• - Organized by: Raksu Co., Ltd.
• - Co-organizers: Including PLAN-B, SalesHack, Basic, Shako, Owl Data, AdAI, Marketing Commit, LOOV, Immedio, EXIDEA, WACUL, OPTEMO, OnlyStory, among others.
• - Special Bonus: Participants will receive access to archived videos after the event.

Tetsuya Hirano's Session

Session Title

“Revealing the Purchasing Needs of 1,000 Executives! A Transparent Disclosure of Research Results and Trends.”

Time

July 22, 2026, from 12:50 PM to 1:15 PM
In this session, Hirano will unveil data directly gathered from over 1,000 executives, discussing what they are willing to invest in today. Key points include:

• - The current purchasing needs and trending behaviors among executives.
• - Effective marketing strategies that resonate with business leaders.
• - Key decision-making criteria for executives when commissioning orders.
• - Trends and decision-making standards regarding M&A from an executive perspective.
• - Valuable purchasing data that can significantly impact new business and marketing strategy.

This session promises to provide insights exclusively from OnlyStory, known for its deep connections with decision-makers, giving voice to the inherent concerns of executives.

Who Should Attend?

• - Those holding a list of unconverted leads and looking for their next step to generate deals.
• - Sales leaders aiming to streamline the process of acquiring deals through marketing.
• - Individuals whose current approaches are stagnating and wish to reassess their deal generation process fundamentally.
• - Managers who are keen to improve their team's deal acquisition capabilities in preparation for the latter half of 2026.
• - Anyone interested in understanding the latest data on what executives are willing to invest in.

Registration Process

1. Sign Up: Complete the registration form in under a minute.
2. Confirmation Email: After registration, an automatic email with Zoom access details will be sent.
3. Attend: Access the conference via the Zoom URL provided at 10:00 AM on July 22.
4. Archive Access: If unable to attend live, registrants will receive archived videos as a bonus.

Note:

• - Registration will close once the capacity of 400 attendees is reached.
• - If joining with two or more participants, each individual must register separately.
• - Anonymous registrations or attendance from the same industry may be restricted.

For more details and to register, visit here.

About OnlyStory Co., Ltd.

OnlyStory operates a matching platform connecting decision-makers in small to growing businesses, with a mission to respond to their challenges through real connections. They manage one of Japan’s largest decision-maker matching platforms, with over 7,000 verified members and raised approximately 2.6 billion JPY in funding.

Corporate Information

• - Headquarters: Akasaka 1-14-14, 35 Kowa Building 515, Minato-ku, Tokyo
• - CEO: Tetsuya Hirano
• - Founded: 2013
• - Business Focus: Management of decision-maker matching platforms, comprehensive BtoB sales support, and CXO introductions.
• - Website: OnlyStory