bQuest Achieves Prestigious Award in Wealth Management
In an impressive display of leadership and innovation in the wealth management sector, bQuest has been awarded the
Thought Leadership Award in the
Technology Providers category at the 2026 Wealthies. This award, presented by Wealth Management, highlights bQuest's significant input in aiding financial advisors navigate the intricate challenges posed by aging-care coordination and longevity planning.
Recognition of Excellence
The 2026 Wealthies witnessed a record-breaking nearly 1,400 nominations from over 500 companies, making bQuest’s win a testament to its dedication and excellence in the industry. For the second consecutive year, bQuest has reaffirmed its position as a leader in addressing one of the wealth management industry's most pressing issues - supporting clients through complex and emotional life transitions that arise from aging and longevity planning.
Lauren Clough, the CEO and co-founder of bQuest stated, "For too long, our industry has treated retirement planning as merely a mathematical equation of savings and investments. However, the true challenge for clients is navigating the multifaceted logistics, family dynamics, and serious care decisions associated with living longer than any previous generation. Our mission at bQuest is to equip advisors with the necessary insights, technology, and content to engage confidently with clients about these challenging topics."
Addressing Industry Challenges
As people live longer, financial advisors face a growing need to address complex decisions involving care coordination, cognitive decline, and digital asset legacy planning—areas that fall outside traditional financial planning strategies. bQuest aims to fill this gap by offering innovative tools and educational resources designed to empower advisors. Their efforts this past year included groundbreaking research and a series of educational webinars and speaking engagements, which collectively garnered a significant response from the advisory community.
Clough notes the impact of this recognition on the company's trajectory, highlighting how every resource bQuest develops is crafted to be immediately applicable for advisors. "Winning the Thought Leadership award signals that we are effectively closing a critical gap in how the wealth management industry prepares clients for aging—one of the most pressing issues we all face today."
Continuous Innovation
Beyond the Wealthies accolade, bQuest is set to participate in the upcoming
Future Proof conference from September 14-17, 2026, in Huntington Beach, California. This event will further showcase their commitment to advancing wealth management practices to meet the needs of a changing demographic landscape.
About bQuest
bQuest stands at the forefront of aging-care and longevity planning technology. It is exclusively designed for financial advisors, integrating seamlessly into their workflows, thus allowing them to assist clients through pivotal life transitions—from aging in place to caregiving and estate matters. By providing a curated network of service providers, digital tools, and marketing resources, bQuest empowers advisors to enhance trust, service quality, and client loyalty across generations. For more information, visit
www.thebquest.com.