Discover SHIRO's Limited Edition Perfume: Layers of Bloom
As summer approaches, SHIRO introduces its latest limited edition perfume,
Layers of Bloom, designed to encapsulate the season's vibrance and allure. This unique fragrance intertwines refreshing fruity notes, lush florals, and hints of green, creating a sensory experience that celebrates the beauty of summer.
A New Summer Fragrance
Layers of Bloom features the inviting aroma of blue figs, colorful water lilies, and jasmine that blooms at night—each layer representing the essence of summer's bounty. The perfume opens with a burst of sweet figs, crisp grapefruit, and geranium in its top notes. This refreshing introduction smoothly transitions into the heart notes of neroli and jasmine, which echo the sense of the season with the aquatic freshness of water lilies.
As the fragrance evolves, it reveals base notes of warm vetiver and oak moss, delicately enveloped by soft musk, leading to a lingering scent that feels as revitalizing as a deep breath. This is more than just a fragrance; it is a tribute to the vivacity of the summer months, inviting wearers to immerse themselves in the joy of the season.
Two Delightful Options
The Layers of Bloom collection consists of two exquisite products: the
Eau de Parfum and a moisturizing
Hand Soap. The Eau de Parfum comes in a limited edition gradient glass bottle, symbolizing the layers of blooming plants infused in the fragrance. This distinctive design not only enhances its aesthetic appeal but also pays homage to the elements that inspire its scent.
Eau de Parfum - 50mL / 11,220 JPY (including tax)
This fruity floral fragrance weaves together a tapestry of summer scents that paint a vivid picture with every spritz. A notable feature is the use of birch sap from Hokkaido's Edanbetsu in place of water, adding depth and richness to the scent profile. With a lasting power of approximately 5 to 6 hours, the Eau de Parfum is your perfect summer companion.
How to Use: Hold the bottle about 15 cm from your skin and spray 1 to 2 pumps for an enchanting scent experience.
Hand Soap - 280mL / 4,950 JPY (including tax)
Enjoy the delightful fragrance of Layers of Bloom while effectively cleansing your hands. This hand soap is enriched with moisturizing aloe vera, leaving hands feeling soft and nourished after every wash. The rounded glass container, inspired by a single droplet, adds a luxurious touch to your decor while transforming your daily routine into a soothing experience.
How to Use: Dispense an appropriate amount into your hands and lather for a cleansing ritual that brings summer's freshness into your bathroom.
Upcoming Schedule and Availability
The release of Layers of Bloom is highly anticipated:
- - July 22, 2025 (Tuesday): SHIRO Membership Program's exclusive FAST RESERVE for early product bookings.
- - July 25, 2025 (Friday): Official launch at SHIRO's online store (10:00 AM) and nationwide retail locations.
A Broader Offering
In addition to Layers of Bloom, SHIRO will introduce seven new fragrances to its permanent collection on July 3, 2025. This update will also revamp the fragrance chart, helping enthusiasts discover their perfect scent based on unique traits and impressions.
About SHIRO
Founded with the simple mission of creating products we would love to use ourselves, SHIRO is a cosmetics brand that embodies ethical principles in every aspect of production. From sourcing materials from both local and international landscapes to launching initiatives that uphold sustainability, SHIRO endeavors to maximize the value of every resource. With stores across Japan and in international locales such as London and Taiwan, and a commitment to reducing waste, SHIRO is paving the way for a more beautiful and sustainable future.
For more information, visit
SHIRO’s Official Website or check out their
Instagram.