#Japan #Tokyo #ABC Cooking Studio #Kagome #Vegetable Day

Promoting Vegetable Intake with ABC Cooking Studio and Kagome

On August 31, marks Vegetable Day in Japan, ABC Cooking Studio and Kagome Co., Ltd. are joining forces to launch a series of five exciting initiatives aimed at promoting vegetable consumption in a fun and engaging way. With a mission to combat the societal issue of low vegetable intake, these initiatives will take place in 80 studios nationwide, ensuring that summer health is prioritized for all participants.

A Commitment to Health

The campaign emphasizes a multi-faceted approach to health, particularly during the summer months when staying hydrated and nourished is critical. The highlights of their initiatives include:

1. Sampling Vegetable Juice: Participants who utilize the 'Veggie Check®' measurement tool at one of the 80 participating studios will receive a sample of Kagome’s Vegetable Life 100 Smoothie. This initiative not only provides a delicious drink but also raises awareness about their current vegetable intake levels.

2. Exclusive One-Day Lessons: Flagship studios will host special one-day classes that will feature new recipes highlighting the use of vegetables for easy and delicious summer meals. Participants can learn how to prepare an array of dishes including vegetable-laden pasta using tomato sauce, ensuring that cooking is both enjoyable and nutritious.

3. Member-Exclusive Lessons: ABC Cooking Studio's members will have access to special courses focusing on meals rich in vegetables. These courses are designed to guide participants in incorporating more vegetables into their diets in an easy and delicious manner.

4. Monitor Program for 100 Participants: A select group of 100 members will take part in a monitoring program to track their vegetable intake through a series of vegetable juice challenges. This initiative aims to promote a concentrated effort in improving dietary habits over the course of several weeks.

5. Seasonal Magazine Editions: ABC Cooking Studio will leverage its quarterly magazine to share delicious recipes and tips for a vegetable-rich lifestyle. With an expected circulation of 100,000, this publication will be essential in reaching a broader audience.

Focus on the Future

In alignment with the Japanese government's health recommendations—which suggest a daily vegetable intake of 350 grams—ABC Cooking Studio aims to facilitate easy, enjoyable vegetable consumption with courses designed to deliver at least half that recommended goal.

As they look toward 2025, their initiatives will strengthen with the introduction of flagship studios that focus exclusively on teaching about vegetable intake through engaging lessons and community programs.

The partnership between ABC Cooking Studio and Kagome underlines a commitment to improving health through a simple yet effective solution: making vegetables an enjoyable part of everyday meals. Their goal is not just to teach cooking but to inspire an entire generation to embrace healthier eating habits through a celebration of vegetables. For more information on their upcoming events and lessons, please visit their websites:

• - ABC Cooking Studio
• - Kagome

By participating in these innovative programs, individuals can take a step towards better health and well-being amidst the challenges of daily nutrition. Join the movement and make vegetables a priority in your summer diet!