#Japan #Shinjuku #ISETAN Men's #RboW #Solid Perfume

RboW Unveils First Solid Perfumes: A New Step in Artistic Fragrance

RboW, a rising lifestyle beauty brand from Korea, renowned for its innovative cosmetics and fragrances, is set to unveil its debut solid perfumes at the highly anticipated "Summer Fragrance Market curated by ISETAN MEN'S". This exclusive launch, taking place from July 8 to July 21, 2026, at the ISETAN Shinjuku Men's Building, marks an exciting chapter for a brand that seeks to redefine how we express ourselves through scent.

RboW's Philosophy on Fragrance as Self-Expression

RboW believes that scent is not just an accessory but a vital aspect of personal art and expression. Their unique approach combines visual art and aromatic experience, emphasizing how one's scent can serve as a form of visual identity. As RboW states, "The fragrance you exude becomes the visual that illuminates you." By distilling elements down to the most instinctual and simple forms, they aim to provide products that celebrate individuality through the art of fragrance. This philosophy transcends borders, appealing to consumers in both Korea and Japan.

Introducing the Solid Perfume Collection

As a three-year exhibitor at ISETAN MEN'S, RboW continues to present its artistic fragrances to the public. This year, along with their two inaugural solid perfumes, they will feature a total of eight different fragrances, including the widely recognized "PARFUMS DE TOKYO." This expansion showcases RboW's commitment to blending daily life with artistic expression.

The newly launched solid perfumes are designed with mobility in mind. Compact and easy to carry, they allow fragrance lovers to indulge in their favorite scents anytime, anywhere. With an alcohol-free formula, these solid perfumes are perfect for various occasions, ensuring that the experience of fragrance is accessible and enjoyable.

RboW Solid Perfume │ AMBER SANGUINE

A Best-Selling Fragrance in Korea

The Solid Perfume │ AMBER SANGUINE is a globally loved scent, currently the No. 1 in sales within the RboW fragrance category in Korea. This complex fragrance offers a warm yet sensual aroma crafted from a vibrant mix of fruits and flowers. Inspired by a colorful fruit basket, it opens with fresh notes of pink berries and black currant, gracefully evolving with violet and orris. The finish reveals a gentle sweetness from almonds and moss, leaving a delightful aftertaste on the skin.

Notes:
Top: Pink Berries, Bergamot, Black Currant
Middle: Violet, Orris, Lily of the Valley
Base: Moss, Sugared Almond, Cashmeran, Orcanox™

RboW Solid Perfume │ MONOCHROME

A Popular Choice in Japan

The SOLID PERFUME │ MONOCHROME has become a staple in Japan, distinguished as the best-selling scent in the RboW body care category. This delicate fragrance captures the essence of fresh, crisp air blended with a subtle floral bouquet. A soothing green tea note harmonizes with transparent hints of lemon and peach, while lilac and peony provide soft floral accents, complemented by the warmth of musk and cedar.

Notes:
Top: Green Tea, Peach, Lemon
Middle: Peony, Lilac, Osmanthus
Base: Musk, Amber, Cedar

About the PARFUMS DE TOKYO Collection

The PARFUMS DE TOKYO, launched in June 2026, showcases the unique blend of traditional and modern elements that Tokyo represents. After two years of collaboration with the Japanese team, RboW has encapsulated Tokyo's essence through two distinct fragrances. TOKYO STRIPE evokes the fresh scent of laundry fluttering in the gentle morning breeze, while TOKYO FIG plays on the vibrant and ever-changing atmosphere of the city through its sweet fig and subtle salty notes.

Pricing and Availability

• - Solid Perfumes (2 varieties): ¥4,800 (incl. tax), 5g

Launch Date: July 8, 2026 (exclusive), July 22, 2026 (general)

• - PARFUMS DE TOKYO (2 varieties): ¥8,910 (incl. tax), 30mL

Event Details

The "Summer Fragrance Market curated by ISETAN MEN'S" will be held at:

• - Dates: July 8, 2026 – July 28, 2026
• - Location: ISETAN Shinjuku Men's Building, 1st Floor, Cosmetics Promotion

As an exciting incentive, customers who purchase RboW items during the event will receive exclusive gifts. Those spending over ¥10,000 on Eau de Parfums among the first 100 guests will receive a unique original fan or an atomizer. Additionally, every purchase of a solid perfume will come with a complimentary mini pouch while supplies last.

Discover RboW

About the Brand

RboW strives to bring the value of artistry into everyday living through elegant fragrances and designs. By focusing on the longevity of experiences, RboW delivers unexpected joy and inspiration through its diverse range of products.

For more information on RboW and to stay updated with their offerings, you can follow them on Instagram @rbow_official.jp.

Retail Locations

For direct purchases, visit the official Intelcosmesi Japan online store or experience RboW products at their physical retail location in Shibuya Scramble Square.

With its rich blend of art and expression, RboW enables consumers to explore and embrace their individuality through the realm of scent.