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SBI Securities Achieves a Major Milestone on YouTube

In a remarkable achievement, SBI Securities has announced that its official YouTube channel, Business Drive!, has reached a milestone of 750,000 subscribers, making it the leading channel in the financial industry. This announcement is a testament to the hard work and innovative content generation that the channel has undertaken since its inception in October 2021.

The channel was launched with a vision to simplify and make investment topics more engaging for a broader audience. To achieve this, SBI Securities introduced various video series aimed at both educating and entertaining its viewers. Among these innovative series are Money Master, which features insights from renowned investment influencers, and Money Survivor, which incorporates real-life perspectives from comedians.

As part of its effort to resonate with a younger audience, Business Drive! has also adapted to the growing interest in investment among Millennials and Gen Z. From July 2025, the channel plans to introduce four new series designed to deepen the connection with its audience:

• - Money Choice - A series that discusses budget management with guests representing diverse fandoms, from idols to fitness enthusiasts.
• - Monoi-Li Three Sisters - A dramatized representation of investment dilemmas faced by three sisters in their teens and twenties.
• - ABEMA Partnership Project - Collaborations with the popular reality show, Love Catcher Japan, aiming to integrate financial literacy into modern entertainment.
• - Money Therapy - This series aims at addressing financial anxieties by providing consultations and solutions from experts.

These new offerings are targeted primarily at viewers in their 20s and 30s, a demographic that had shown less interest in investing prior to the channel’s engagement strategies. The expanding audience base is believed to be a crucial factor that has contributed to Business Drive! achieving the top spot in the financial sector.

Looking ahead, SBI Securities remains committed to developing content that caters to this younger audience. The launch of Kodomo NISA in 2027 is particularly significant, as the company plans to provide educational resources on investment strategies and financial planning targeted at young families. This initiative aims to explain the relationship between educational savings and investments, helping parents protect their children’s futures.

Explore Our Series:

• - Money Choice Series: Discover discussions about spending with guests from various fandoms and financial experts, offering valuable insights on how to allocate resources effectively.
• - Monoi-Li Three Sisters Series: Watch the dramatic portrayal of how three sisters navigate the world of investments, highlighting relatable experiences for younger audiences.
• - ABEMA Partnership Series: Enjoy crossover content from Love Catcher Japan, bringing fun and financial literacy together in a popular format.
• - Money Therapy Series: Follow financial experts as they help viewers face their monetary concerns, providing practical advice and therapy-like sessions.

To sum up, Business Drive! serves as an important platform, bridging the gap between investment and younger generations who may feel alienated by traditional financial discourse. As the channel continues to grow, its commitment to making financial knowledge accessible and enjoyable remains at the forefront.

For more exciting content and to subscribe, visit: Business Drive! YouTube Channel

Important Information

SBI Securities, a regulated financial services provider, continues to prioritize customer education and engagement, making the world of finance more relatable for everyone.