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Summertime Delights in Japan: Seven-Eleven Brings the Local Rice Ball Festival to Life

Seven-Eleven Japan, headquartered in Chiyoda, Tokyo, is set to embark on a flavorful journey this summer with the "Local Rice Ball Festival! Wasshoi Okayama Shikoku," commencing on August 5, 2025. This festival aims to capture the culinary allure of Okayama and the Shikoku region, showcasing an array of distinctive rice balls filled with local specialties from five prefectures.

The festival features five unique types of rice balls, each highlighting the regional flavors of Okayama, Tokushima, Kagawa, Ehime, and Kochi. Be prepared to indulge in the soul food of Okayama with its famous "Ebi Meshi" (Shrimp Rice), savor the juiciness of Tokushima's renowned "Awaodori" Chicken, and experience the sweet and tender "Sanuki no Mezame" asparagus from Kagawa, among other regional delicacies.

Taste the Essence of Local Ingredients

Each rice ball is not only designed to be visually appealing with the vibrancy of each prefecture's color scheme incorporated into its packaging, but they are also brimming with authenticity and excitement that locals and tourists alike will appreciate. This summer, families returning home or visitors exploring the area will have the opportunity to savor exclusive flavors unique to this region, making it a must-try for anyone looking for an unforgettable dining experience.

Featured Rice Balls:

1. Ebi Meshi Rice Ball (Okayama)
Price: 228 yen (246.24 yen incl. tax)
Launch Date: August 5, 2025
Sale Area: Okayama & Shikoku
Packed with the flavors of vegetables combined with a specially crafted sauce that balances sweetness and spice, the Ebi Meshi rice ball is a perfect representation of Okayama's culinary soul. The frying process enhances the aroma and makes it irresistibly appetizing.

2. Awaodori Chicken Charcoal Grilled Rice Ball (Tokushima)
Price: 228 yen (246.24 yen incl. tax)
Launch Date: August 5, 2025
Sale Area: Okayama & Shikoku
Specially selected chicken from Tokushima is grilled to perfection, preserving its natural juiciness and flavor. This delicacy encapsulates the true taste of Tokushima's rich environment.

3. Asparagus Bacon Rice Ball (Kagawa)
Price: 208 yen (224.64 yen incl. tax)
Launch Date: August 5, 2025
Sale Area: Okayama & Shikoku
Enjoy a delightful combination of sweet, tender asparagus from Kagawa, wrapped in delicious bacon and paired with creamy mayonnaise, all evocative of the region's vibrant summer produce.

4. Jako Ten Rice Ball (Ehime)
Price: 208 yen (224.64 yen incl. tax)
Launch Date: August 5, 2025
Sale Area: Okayama & Shikoku
A popular local dish transformed into a rice ball, the Jako Ten is grilled to infuse aromatic flavor, making it a perfect treat for rice lovers.

5. Nira Stamina Rice Ball (Kochi)
Price: 208 yen (224.64 yen incl. tax)
Launch Date: August 5, 2025
Sale Area: Okayama & Shikoku
This invigorating rice ball blends fresh Kochi nira (garlic chives) with spicy gochujang rice, creating a dish that's both vibrant and full of flavor. The striking red color of the gochujang adds visual appeal to this delicious snack.

A Celebration of Local Culture

The project lead expressed excitement, stating, "The 'Local Rice Ball' launch is like a regional festival, brimming with the essence of Okayama and Shikoku. Each rice ball shows the characteristics of its prefecture, ensuring a vibrant appearance and substantial flavor. We hope customers find a new favorite treat amidst this captivating lineup that invites people to taste everything it has to offer!"

Whether you're a local or a traveler, these rice balls promise to deliver a unique and enjoyable food experience filled with summer vibes and local flavor. Don’t miss out on this opportunity to taste the heart of Okayama and Shikoku!

Important Notes:

• - Prices may vary across different stores.
• - The indicated price includes an 8% consumption tax under the reduced tax rate.
• - Availability may differ by location, and some products might run out or be unavailable.
• - For further details on regional sales areas, visit the official Seven-Eleven website.