Watanomama’s Popup Store: A New Era of Comfort
Watanomama, a unique original brand launched by Kondo Spinning Co., has taken the concept of relaxation wear to new heights with its innovative cotton garments that feel like a cloud on your skin. From July 1 to July 31, 2023, fashion enthusiasts and comfort-seekers alike can enjoy an exclusive popup store located at the SENSE OF HUMOUR SALON in Aoyama, Tokyo.
A Legacy of Cotton Craftsmanship
With a rich history spanning over a century, Kondo Spinning Co. has dedicated itself to refining cotton textiles. Their expertise is encapsulated in the Watanomama brand, which uses a patented technique that allows raw cotton fabric to be knitted without being spun. This method preserves the softness of the cotton while providing a lightweight, airy feel that mimics the sensation of wearing nothing at all.
These garments invite wearers to embrace their comfort, guiding them into moments of relaxation. As we delve into the experience, we discover that relaxation isn’t just a fleeting moment; it's integral to a fulfilling lifestyle. The popup store will debut both new seasonal items and classic staples, boasting premium fabrics that excel in moisture absorption and quick drying capabilities.
Popup Store Details
Venue: SENSE OF HUMOUR SALON
Address: 5-14-3 Minami Aoyama, Minato-ku, Tokyo, 107-0062
Date: July 1 - July 31, 2023
Hours: Weekdays 11:00 AM - 8:00 PM, Weekends & Holidays 10:00 AM - 7:00 PM
(Hours aligned with the attached salon)
Featured Products
At the popup, visitors can explore various offerings, including the Cotton Blend Pullover Top, French Sleeve Tops, and No-Sleeve Dresses. Each piece is a testament to Watanomama’s commitment to quality and comfort. The relaxed silhouettes are designed to celebrate the beauty of unrestrained movement, inviting wearers to unwind fully.
Embracing Sustainability
Watanomama prides itself on not only delivering comfort but also on its environmental consciousness. The production facility in Omachi, Nagano Prefecture, harnesses the pure cold underground water sourced from the Northern Alps for climate control and improves productivity while significantly reducing CO2 emissions. By avoiding twisting the cotton fibers, Watanomama reinforces its dedication to sustainability, ensuring their fashion choices do not harm the planet.
In a world that often demands chaos, Watanomama offers a gentle reminder to prioritize one's own well-being. With each garment designed to embrace the body comfortably, they encourage self-reflection and tranquility.
About Kondo Spinning Co.
Founded in 1917, Kondo Spinning Co. has evolved from a spinning business focused on twisting cotton fibers into a comprehensive entity that now spans spinning, apparel, retail, and real estate sectors. Their domestic production facility in Omachi actively focuses on the development of natural and innovative materials, proudly continuing to uphold the superb craftsmanship that characterizes Japanese manufacturing.
The Kondo family strives toward a harmonious relationship between people, products, and communities, aiming to establish a prosperous society where these elements coexist beautifully.
Company Information
Name: Kondo Spinning Co., Ltd.
Established: 1917
URL: Kondo Spinning
Business Domains: Spinning, Apparel, Retail, Real Estate
For additional inquiries regarding the Watanomama brand, please contact:
Email: info@watanomama.jp
Location: 2F Yokomizo Building, 2-14-1 Kamima, Setagaya-ku, Tokyo, 154-0011
Watanomama is not just about clothing; it’s about starting your journey toward living life with thoughtful simplicity. Visit the popup store and discover how this beautifully crafted clothing can transform your everyday comfort.