JamLoop Welcomes Brian Bell as SVP, Head of Sales Amidst CTV Evolution

JamLoop Appoints Brian Bell as Senior Vice President, Head of Sales

JamLoop, a leading technology platform specializing in performance advertising for connected TV (CTV), has named Brian Bell as its new Senior Vice President and Head of Sales. This appointment comes at a crucial juncture as the CTV industry evolves from a traditional, upper-funnel awareness tool to a vital channel for performance-based marketing.

The Shift in CTV Advertising

In recent years, as advertisers seek greater transparency and control, CTV has been redefined within the advertising landscape. Unlike in the past, agencies and brands now expect the performance metrics that digital channels offer from CTV, leading to a fundamental shift in how media strategies are formed. With its CTV-first approach, JamLoop is well-suited to ride this wave of change. The platform enables advertisers to manage their campaigns with precision, targeting, and detailed measurement, bringing the scale and impact of traditional TV advertising to the digital realm.

Brian Bell's Background and Vision

Before joining JamLoop, Bell served as the General Manager for North America at LoopMe, where he facilitated the adoption of programmatic video and CTV solutions. His experience also includes senior sales leadership roles at Viant, where he played a significant part in growing agency and advertiser partnerships through programmatic and advanced TV offerings.

At JamLoop, Bell will lead the sales strategy and execution, focusing on expanding relationships with enterprise clients and agencies, while also catering to local and mid-market advertisers. He aims to demonstrate how CTV can be an integral part of media mixes, transitioning its perception from an experimental addition to a consistent and effective performance-based channel.

Insights from JamLoop's Leadership

Leif Welch, CEO and Founder of JamLoop, emphasized the timing of Bell’s appointment, suggesting it aligns perfectly with the current evolution of CTV. “We help advertisers grow, whether it’s a local business new to TV, an agency scaling CTV for clients, or a national brand fine-tuning local reach,” he stated. With Bell’s expertise, Welch believes that the company will significantly increase its effectiveness in providing CTV solutions that emphasize accountability and control, catering to the varied needs of advertisers.

“CTV is at an inflection point,” Bell said. “JamLoop stands out because it treats CTV like a true performance channel, not a compromise between digital and linear TV.” His commitment to enhancing CTV's role in advertising reflects a strong belief in its potential as a growth driver.

Looking Forward

As JamLoop continues to expand its capabilities within the CTV sector, Bell’s role will be vital to ensuring that its solutions remain competitive. The company is currently focused on unlocking growth opportunities for middle-market brands and local businesses, which have historically been underserved in a market dominated by larger players.

As the CTV landscape grows more intricate, JamLoop aims to remain at the forefront, providing innovative advertising solutions that bridge the gap between traditional and digital media. With these strategic hires and a clear vision for the future, JamLoop is poised to play a pivotal role in the continuing transformation of the advertising industry, making impactful strides towards a transparent and measurable advertising ecosystem.

To learn more about JamLoop and its offerings, visit www.JamLoop.com.