#Japan #Tokyo #San-X #Rilakkuma #Rilakkuma Plush

Adorable New Rilakkuma Plush Launching This September

San-X Co., Ltd., based in Chiyoda, Tokyo, is excited to unveil a charming line of Rilakkuma plush goods that will become available nationwide through retail stores and online shops starting in early September 2025. The collection includes new plush toys featuring Rilakkuma, Korilakkuma, and Chairoikoguma that can be displayed upright, as well as delightful accessories like reel keychains and photo keychains adorned with the beloved characters’ faces.

Among the offerings, fans can also look forward to plush material wallets, bags, and glasses cases, all designed with a soft and cozy aesthetic that captures the essence of these beloved characters. The following are some highlighted items from the upcoming collection:

Featured Products:

• - Mochi Mochi Hanging Plushies: (¥1,980 including tax)
• - Standing Rilakkuma Mini Plush: (¥2,178 including tax)
• - Standing Korilakkuma Mini Plush: (¥2,178 including tax)
• - Standing Chairoikoguma Mini Plush: (¥2,178 including tax)
• - Standing Rilakkuma Plush: (¥4,400 including tax)
• - Standing Korilakkuma Plush: (¥4,400 including tax)
• - Standing Chairoikoguma Plush: (¥4,400 including tax)
• - Plush Reel Keychain: (¥1,760 including tax)
• - Plush Photo Keychain: (¥1,980 including tax)
• - Plush Wallet: (¥3,300 including tax)
• - Plush Market Bag: (¥2,530 including tax)
• - Plush Glasses Case: (¥2,860 including tax)

Explore More:

To learn more about the new Rilakkuma products, please visit the following links:

• - Rilakkuma Yukururi Official Site
• - San-X Online Shop
• - Store Locator

About Rilakkuma:

Rilakkuma is a cuddly bear character who, along with Korilakkuma and Kiiroitori, resides in the home of office worker Kaoru-san. The identity of the person inside the costume remains a mystery, but Rilakkuma is most concerned about his daily meals and snacks, favoring treats like pancakes, omelets, pudding, and dango. Chairoikoguma, another beloved character, lives in the honey forest and is Rilakkuma's friend.

For more information about Rilakkuma, click here: Rilakkuma Profile

About San-X:

San-X continues to innovate with over 1,000 unique original characters, including Rilakkuma, Sumikko Gurashi, and Tarepanda. Their whimsical charm is spread globally through original products, licensing, events, promotions, and multimedia. San-X characters are not only cute but also possess a quirky sense of humor, bringing comfort and joy to many people around the world.

©2025 SAN-X CO., LTD. ALL RIGHTS RESERVED.