Speakly AI Illuminates Digital Banking Innovations at MWC 2025, Boosting Retail and Online Marketing

Speakly AI Illuminates Digital Banking Innovations at MWC 2025



At the Mobile World Congress 2025, held in Barcelona, Speakly AI captivated audiences during the Digital Finance Session. Co-Founder and COO, Jeff Jie, took to the stage to present an insightful keynote titled "Empowering Retail Bank Branches and Online Marketing via LLMs and Digital Transformation." In this presentation, Jeff introduced the audience to innovative omnichannel solutions aimed at revolutionizing retail banking and remote banking processes.

Transforming Financial Institutions with LLMs


Speakly AI is leveraging cutting-edge large language model (LLM) technology to foster digital and intelligent transformations within financial institutions. The session highlighted the pressing need for financial entities to adapt to the evolving landscape and meet increasing consumer expectations. Jeff's engaging presentation, complemented by live demonstrations, received enthusiastic applause from a diverse audience that included representatives from some of the world’s leading banks.

Addressing Key Pain Points


During his presentation, Jeff pinpointed two significant challenges facing the financial sector today:

1. Online Telemarketing: The complexities of financial products combined with heightened customer expectations can overwhelm frontline staff in remote banking.
2. Offline Branches: Retail bank branches face issues stemming from fragmented data, which complicates the understanding of customer needs and hampers the delivery of personalized services.

In response to these issues, Speakly AI has developed robust LLM solutions designed to enhance operational efficiency and customer satisfaction.

Solutions Offered by Speakly AI


Two standout offerings were detailed:

SalesMate: The AI Assistant for Branch Staff

SalesMate integrates seamlessly into popular messaging platforms such as WhatsApp and WeChat. This AI assistant is adept at real-time customer understanding, providing tailored follow-up recommendations, and maintaining customer profiles along with communication history. Managers benefit from insightful reports that help monitor team performance and adjust strategies accordingly.

Customer Insights Revolutionized

Jeff emphasized the traditional delays in generating customer insights, which could take weeks or even months. Thanks to LLMs, Speakly AI is now able to facilitate this process in mere days, transforming how banks detect issues and meet customer needs proactively rather than reactively.

Enhancing Online Marketing with Agent Assist


In the realm of online marketing, Speakly AI's Agent Assist empowers sales teams. This solution rapidly identifies customer inquiries, extracts optimized answers from extensive databases, and provides real-time support, ensuring efficiency and enhancing customer experiences. After interactions, the system automatically summarizes conversations and tracks follow-up tasks, contributing to an overall improvement in service quality and satisfaction.

Proven Results and Future Prospects


The effectiveness of Speakly AI’s solutions is evidenced by case studies from leading global banks. Jeff presented impressive metrics, including a 3.5-fold increase in daily customer intent orders and a 40% enhancement in issue resolution efficiency for one Fortune 500 bank. Furthermore, there was remarkable adoption of real-time insights generated by AI, exceeding 60%.

As the landscape of finance continues to evolve, Speakly AI remains committed to driving customer experience and operational efficiency. The company is poised to help financial institutions navigate the complexities of digital transformation, ensuring they stay ahead in a competitive market.

In conclusion, as Jeff noted, the era of LLMs is not about exploring possibilities—it's about embracing the future. With projections predicting that generative AI in conversational intelligence will outpace traditional systems by 2027, the financial sector is set for a significant transformation, and Speakly AI is at the forefront of this revolution.

Topics Financial Services & Investing)

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