#Japan #Tokyo #anniversary #EGOIST #Kato Mika

EGOIST's 27th Anniversary: The Comeback of Fashion

EGOIST, the women's apparel brand that shaped the GAL culture of the Heisei era, is set to celebrate its 27th anniversary in October 2025. Known for blending edgy designs with feminine touches, EGOIST has always aimed to empower women through fashion. The brand is marking this milestone with a special anniversary edition called "Come Back EG," featuring the popular former nuts model, Kato Mika.

A Flashback to the 2000s

As a part of its anniversary celebration, EGOIST is focusing on the early 2000s, a time when the brand truly flourished. The iconic styles that became massive hits back then are being expertly reimagined and modernized for today's fashion landscape. This revival not only pays homage to the classic looks but also updates them for the Reiwa era, embodying both nostalgia and contemporary style.

The collection consists of six carefully curated items, each designed with precision-cut lines and cuts that highlight and accentuate femininity. The following pieces are available in a limited quantity at the official EGOIST WEB STORE, starting October 3rd at 9 PM:

1. Bust Design A-Line Top - ¥7,990 (tax included) in Black, Free Size
2. Tweed Single Jacket - ¥14,990 (tax included) in Black, Free Size
3. Tweed Short Pants - ¥8,990 (tax included) in Black, available in Sizes 1(S) and 2(M)
4. 2-Way Knit Mini Dress - ¥9,990 (tax included) in Black, Free Size
5. Check Shirt Knit Vest Set - ¥14,990 (tax included) in Black, Free Size
6. Deep V-Neck Striped Knit Dress - ¥8,990 (tax included) in Black, Free Size

Timeless Designs for Every Era

Throughout its journey, EGOIST has been committed to creating designs that make women feel their most beautiful, regardless of the era. Back in the early 2000s, the brand thrived on the concepts of "SEXY & GLAMOROUS," embodying a unique mix of coolness that appealed to women, alongside a sexiness that drew the admiration of men. EGOIST has always succeeded in capturing the essence of an aspirational woman in its clothing.

The "Come Back EG" collection reflects a mix of nostalgia and contemporary vibrancy, featuring designs that feel both familiar and fresh. Kato Mika, the face of this revival, embodies this spirit perfectly, showcasing ten different looks that reinterpret Heisei-era items with a modern twist. The intricate details present in these pieces have been meticulously crafted, ensuring a high level of fidelity to the original designs while making them accessible and stylish for today’s consumers.

Limited-Time Availability and Additional Offerings

Every item from the collection will be available for limited purchase on the EGOIST official WEB STORE, starting at the specified date and time. Alongside this, a limited edition WEB CATALOG exclusive to the online store will also be unveiled, providing an inside look at this unique collection.

For inquiries related to this event or collection, please contact:
EGOIST Press: Sakurai
Tel: 03-6447-4468
Mobile: 080-8869-5382
Fax: 03-6447-4469
Email: [email protected]

Company Overview

Company: Elven Inc.
Headquarters: 3-28-25 Higashi Shinagawa, Shinagawa-ku, Tokyo 140-0002, Japan
URL: egoist-inc.com
Instagram: @egoist_official
YouTube: EGOIST_official
TikTok: @egoist_official_

This anniversary marks not just a celebration of past styles but also the continuous evolution of EGOIST in the world of fashion, reaffirming the brand's commitment to empowering women through innovative, stylish designs.